It’s a design feature necessitated by the presence of a distinctly inactive waist.

One distinct downside of the privatisation of public services is the ever-creeping presence of marketese.

The campaign was, it says, conducted with "unprecedented care and precision".

We believe there’s a big link between how you write and how likely you are to succeed in business.

To write like a leader break out of the corporate language rut and ditch dead verbs.

Think twice before you choose to pin this tired old strap line to your product.

"That writer does the most who gives his reader the most knowledge, and takes from him the least time"

For writing that’s easy to read, make friends with the full stop.

We’ve been a bit upbeat on this blog lately. . .

Here’s a grammar rule that'll come as a big surprise to many of you.

If you’ve ever taken a creative writing class, you’ll be familiar with the phrase “show, don’t tell”.

We love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.

Finally happy with that document you’ve been working on all morning? Great. Now go back and cut 20%.

There are times when business writing demands more words, rather than fewer

Use “people”, not “persons” (unless you really do want to sound like you’re arresting said “persons”).

And please, who ever found an office ‘environment’ inspiring?

Have you noticed how so much business English is written in a bizarrely evasive style?

How do you communicate bad news?

How do you balance communicating management views while trying to keep employees interested in your staff newsletter?

So in our third post on readability, we thought we'd actually put some business writing to the "mum" test.