It’s a design feature necessitated by the presence of a distinctly inactive waist.
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One distinct downside of the privatisation of public services is the ever-creeping presence of marketese.
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The campaign was, it says, conducted with "unprecedented care and precision".
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We believe there’s a big link between how you write and how likely you are to succeed in business.
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To write like a leader break out of the corporate language rut and ditch dead verbs.
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Think twice before you choose to pin this tired old strap line to your product.
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"That writer does the most who gives his reader the most knowledge, and takes from him the least time"
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For writing that’s easy to read, make friends with the full stop.
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We’ve been a bit upbeat on this blog lately. . .
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Here’s a grammar rule that'll come as a big surprise to many of you.
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If you’ve ever taken a creative writing class, you’ll be familiar with the phrase “show, don’t tell”.
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We love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.
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Finally happy with that document you’ve been working on all morning? Great. Now go back and cut 20%.
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There are times when business writing demands more words, rather than fewer
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Use “people”, not “persons” (unless you really do want to sound like you’re arresting said “persons”).
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And please, who ever found an office ‘environment’ inspiring?
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Have you noticed how so much business English is written in a bizarrely evasive style?
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How do you communicate bad news?
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How do you balance communicating management views while trying to keep employees interested in your staff newsletter?
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So in our third post on readability, we thought we'd actually put some business writing to the "mum" test.
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