Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Ensure v Insure (+Assure). Which is right?
In this video, I explain how each of these three words is used - and how to always pick the right one.
Compliment or complement?
“Compliment” with an “i” or “complement” with an “e”. Which should you use, and when?
Imply or infer?
Careful readers and writers will always observe the difference between infer and imply.
Assume or presume?
Is someone making an assumption, or a presumption? Learn the difference today!
Beware this word "unprecedented"
The campaign was, it says, conducted with "unprecedented care and precision".
Twelve more words to ban from your workplace
Not so long ago, change was something we could all believe in.
Words that should be banned (or in this case just used as they were originally intended): Meritocracy
The word “meritocracy” was originally pejorative, describing a dystopian world in which the elite use the idea of I.Q. + effort to maintain their position.
If it is possible to cut a word out, always cut it out
The title of this post is one of George Orwell’s oft-quoted rules of writing. And it’s a rule that business writers would do well to take more notice of.
In praise of the simple word "said"
Only inexperienced writers believe that when you're quoting several people in an article, you need to avoid repeating the word “said”.