A cliché as individual as you are

How not to write
Written By Clare Lynch

Think twice before you choose to pin this tired old strap line to your product.

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Discover the ultimate cliché experience!
clichés, experience
Discover the ultimate cliché experience!
clichés, experience

The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.

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clichés, experience
A cliché as individual as you are
clichés, straplines
A cliché as individual as you are
clichés, straplines

Think twice before you choose to pin this tired old strap line to your product.

Read more →
clichés, straplines
The Big Cliché
clichés
The Big Cliché
clichés

Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . .

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clichés
Clare Lynch http://www.dorisandbertie.com
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