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Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

More super-quick tips for better business writing
More super-quick tips for better business writing

Don’t say “following” when you mean “after”.

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How to writeClare LynchJune 21, 2011business writing, Business writing tips Comments
Business writers, here's why you really need to master the parts of speech
Business writers, here's why you really need to master the parts of speech

Nouns. Verbs. Adjectives. Pronouns. Only grammar geeks need to care about them, right? Wrong.

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How to write, Grammar and punctuationClare LynchJune 14, 2011business writing, Business writing tips Comments
Ethically dubious business? That's no reason not to talk about your corporate values
Ethically dubious business? That's no reason not to talk about your corporate values

Be sure to include a couple of touchy-feely corporate clichés in there.

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How not to writeClare LynchJune 8, 2011values Comments
Word's readability score – How to use it to make good writing great
Word's readability score – How to use it to make good writing great

Word's readability score is a great place to start when you want to improve your writing.

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How to writeClare LynchJune 2, 2011readability Comments
Exciting news!
Exciting news!

Exciting. It’s the lazy marketer’s favourite word.

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How not to writeClare LynchMay 27, 2011content marketing Comments
How (not) to write your company's core values
How (not) to write your company's core values

If you’re really stuck for inspiration, simply list various groups of people.

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How not to writeClare LynchMay 25, 2011writing Comments
Another 25 super-speedy tips for better business writing
Another 25 super-speedy tips for better business writing

Don’t know the difference between “anticipate” and “expect”?

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How to writeClare LynchApril 14, 2011business writing, Business writing tips Comments
25 super-quick tips for better business writing
25 super-quick tips for better business writing

Don’t “focus your efforts on” something. Just do it!

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How to writeClare LynchMarch 16, 2011business writing, Business writing tips Comments
Twelve more words to ban from your workplace
Twelve more words to ban from your workplace

Not so long ago, change was something we could all believe in.

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How not to writeClare LynchMarch 9, 2011words, Words that should be banned Comments
Guest post: Corp speak down under
Guest post: Corp speak down under

But I’m not holding it against these fun-loving nice guys.

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How not to writeClare LynchMarch 3, 2011 Comments
How to write a headline that guarantees nobody will read your story
How to write a headline that guarantees nobody will read your story

Were these headlines yours?

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How not to writeClare LynchFebruary 25, 2011headlines Comments
Twelve things my flute teacher taught me about writing
Twelve things my flute teacher taught me about writing

As many a writer will tell you, words and music are very similar. Here’s what learning the flute has taught me about being a writer.

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How to writeClare LynchFebruary 22, 2011 Comments
Why you need to write for the guy who stole the chickens
Why you need to write for the guy who stole the chickens

And ever noticed that the less status a writer has in a corporation, the more likely they are to cling to clunkiness?

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How to writeClare LynchFebruary 17, 2011 Comments
Speak English, why don’t you?
Speak English, why don’t you?

So you think English is the international language of business, do you?

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How to write, How not to writeClare LynchFebruary 15, 2011language, English as a second language Comments
We're driving and delivering efficiencies - except when it comes to writing
We're driving and delivering efficiencies - except when it comes to writing

A reader recently sent me a wonderful piece of corporate babble.

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How not to writeClare LynchFebruary 10, 2011jargon, business jargon, corporate jargon Comments
Ditch this terrible corpspeak!
Ditch this terrible corpspeak!

As with “socialise”, literate people talk of things escalating, but not of people “escalating things”.

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How not to writeClare LynchFebruary 8, 2011 Comments
Five business writing tips from a best-selling author
Five business writing tips from a best-selling author

Like many professional writers, Lewis doesn’t find writing particularly easy.

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How to writeClare LynchFebruary 1, 2011 Comments
Six more sneaky ways to make them write it your way
Six more sneaky ways to make them write it your way

How do you stop other people turning your clear, crisp prose into turgid, buzzword-ridden nonsense?

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How to writeClare LynchJanuary 28, 2011 Comments
Ten ways to stop that verbose exec from mangling your copy
Ten ways to stop that verbose exec from mangling your copy

Does your process allow you to rein in overenthusiastic editors?

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How to writeClare LynchJanuary 26, 2011 Comments
Fedspeak, otherwise known as "purposeful obfuscation"
Fedspeak, otherwise known as "purposeful obfuscation"

I've been working with several teams of economists lately and it's got me wondering where they learn to write like that.

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How not to writeClare LynchOctober 7, 2010economics, Fedspeak, gobbledygook Comments
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