Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

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How to write a sales email: use this trick to keep them reading!

Sales email? Do this!

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Ever wondered where we got the name ‘Doris & Bertie’ from?

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For writing that’s easy to read, make friends with the full stop.

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We love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.

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Use “people”, not “persons” (unless you really do want to sound like you’re arresting said “persons”).

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Don’t say “following” when you mean “after”.

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Nouns. Verbs. Adjectives. Pronouns. Only grammar geeks need to care about them, right? Wrong.

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Don’t know the difference between “anticipate” and “expect”?

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Don’t “focus your efforts on” something. Just do it!