Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Clare Lynch 9/13/12 Clare Lynch 9/13/12

Euphemism alert: “active waist”

It’s a design feature necessitated by the presence of a distinctly inactive waist.

Clare Lynch 8/30/12 Clare Lynch 8/30/12

One distinct downside of the privatisation of public services is the ever-creeping presence of marketese.