Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Sentence Surgery: Bad Repetition
Bad repetition often occurs when the writer is struggling to get their message across.
What's an uncountable noun?
I want to look at a feature of English that international speakers of English always have trouble with – uncountable nouns.
Ditch these 3 words from your emails!
Here are 3 words I think could be sending the wrong message when used in emails.
United Airlines: how not to write an apology
It's worth reading as a textbook example of how not to write an apology.
Content marketing: What you get when you don't pay writers
In February 2016, Stephen Hull, the editor-in-chief of the Huffington Post UK was asked in a radio interview why he doesn’t pay his writers.
Innovation! Solutions! Integrated stuff!
Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:
Someone's been taking the idea of "integrated marketing" a bit too far
A rather dull blog post blown up and mounted onto a poster for the commuters of Harpenden to ignore after a hard day's bonus-chasing in the City.
Is this the most ridiculous job advert of all time?
We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot.
You're going to love this priceless bit of management consultancy-speak
This is what passes for “insight” at “the trusted advisor to the world's leading businesses, governments, and institutions”
How to say sorry: the one word you must never use
Remember: an apology’s about the other person, not you.
I'd be tempted to apply for this job if I could work out what it involved
Are you good at shaping new initiatives in the front of funnel?
A great university deserves better marketing than this
Want to know what’s the worst thing about this new “market place” for education?
HR-speak at its worst
A reader forwarded me this wonderfully bad piece of HR-speak, which had landed in his inbox:
What were these writers thinking?
For your amusement - some bits and bobs that entertained us while we were out and about.
Your attempts to be courteous can actually offend
Expressing yourself clearly in a foreign language is hard enough, but how about expressing yourself clearly while also not offending anyone
A great example of why corporate tone of voice guidelines are usually pointless
Most large organisations have at least one set of guidelines for writers.
"Advise", "revert" and the importance of empathy
The phrase “advise and revert” is not standard English.