Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
How to write better in one surprisingly simple step
What do you think is the secret to improving your writing? Getting a better grasp of grammar?
Write like you speak!
Connect with your reader by writing to them directly. Here are my 7 tips on how to be a more engaging writer.
How to write quickly
Probably the number one question people ask us is - how can I write more quickly and efficiently?
Warren Buffett's No. 1 Writing Tip
Ever wondered where we got the name ‘Doris & Bertie’ from?
Looking for inspiration?
Do you ever get stuck for inspiration? If so, take a tip from professional copywriters: start building a swipe file.
Podcast E8: Why every writer should try their hand at poetry
Clare Lynch talks to Katy Evans-Bush, a poet, blogger, essayist and copywriter, about finding your voice as a poet – and why even corporate communicators can benefit from reading and writing poetry.
Lessons in powerful writing (from a lawyer, of all people!)
Lord Denning, one of the most celebrated judges of the twentieth century, was renowned for his way with words.
Five essential questions to ask before you even start writing
"That writer does the most who gives his reader the most knowledge, and takes from him the least time"
Write with a knife for more powerful prose
Finally happy with that document you’ve been working on all morning? Great. Now go back and cut 20%.
Writing for the wrong audience
And please, who ever found an office ‘environment’ inspiring?
How (not) to write your company's core values
If you’re really stuck for inspiration, simply list various groups of people.
Twelve ways my PhD prepared me for blogging
Here’s how I think doing a PhD can prepare you for blogging – or, indeed, how blogging might prepare you for doing a PhD.
If it is possible to cut a word out, always cut it out
The title of this post is one of George Orwell’s oft-quoted rules of writing. And it’s a rule that business writers would do well to take more notice of.
Little effect after much labour
Ask any professional writer what the definition of 'professional writer' is and they'll likely tell you it's someone who doesn't very much like writing.