Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Storytelling for business: how to hook your reader in - and keep them reading
How do you hook your reader in and keep them reading? Here are some tips for engaging readers - from a master storyteller, the famous judge Lord Denning.
How to structure a story for maximum impact
Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.
Business writers: show, don't tell
If you’ve ever taken a creative writing class, you’ll be familiar with the phrase “show, don’t tell”.
Story first, strategy second
How do you balance communicating management views while trying to keep employees interested in your staff newsletter?