Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Are jargon-weary investors ditching Apple?
Investors, it’s been claimed, are out of love with Apple.
JJB Sports: were investors put off by their bad business writing?
Yesterday, the retailer JJB Sports went into administration after it failed to secure a buyer.
Clinton Cards: proof that bad writing is a sign of a bad business?
We believe there’s a big link between how you write and how likely you are to succeed in business.