Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Evasiveness: the number-one corporate value
Have you noticed how so much business English is written in a bizarrely evasive style?
We're driving and delivering efficiencies - except when it comes to writing
A reader recently sent me a wonderful piece of corporate babble.
Keep your turnkey away from my touch points!
A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help?