In a multi-level sales process, who is my audience?

As a business writer, you may want to impress and persuade your reader. But here’s a much more powerful way to think of your purpose next time you sit down to write.

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.

Wouldn’t it be great to get professional feedback on every document you write?

We love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.

Don’t say “following” when you mean “after”.

Nouns. Verbs. Adjectives. Pronouns. Only grammar geeks need to care about them, right? Wrong.

Don’t know the difference between “anticipate” and “expect”?

Don’t “focus your efforts on” something. Just do it!

Hate introducing yourself at networking events? Here’s how to make sure the other person leaves having “got" what you're all about.

The title of this post is one of George Orwell’s oft-quoted rules of writing. And it’s a rule that business writers would do well to take more notice of.

When it comes to a successful business pitch, small, focused presentations are more powerful than 200-page tomes.