In a multi-level sales process, who is my audience?
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As a business writer, you may want to impress and persuade your reader. But here’s a much more powerful way to think of your purpose next time you sit down to write.
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In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.
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Wouldn’t it be great to get professional feedback on every document you write?
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We love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.
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Don’t say “following” when you mean “after”.
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Nouns. Verbs. Adjectives. Pronouns. Only grammar geeks need to care about them, right? Wrong.
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Don’t know the difference between “anticipate” and “expect”?
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Don’t “focus your efforts on” something. Just do it!
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Hate introducing yourself at networking events? Here’s how to make sure the other person leaves having “got" what you're all about.
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The title of this post is one of George Orwell’s oft-quoted rules of writing. And it’s a rule that business writers would do well to take more notice of.
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When it comes to a successful business pitch, small, focused presentations are more powerful than 200-page tomes.
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