Think twice before you choose to pin this tired old strap line to your product.

Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes.

Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.

I'm pleased to announce that the winner of Friday's strapline competition is Lucy Nixon. Here's the winning entry.

A little puzzle for you. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from corporate?

Straplines tell your customer what you’re about and they capture the essence of your brand. So why do so many businesses seem to bang out the first thing that comes to mind?