The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.

Think twice before you choose to pin this tired old strap line to your product.

Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . .

Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.