Today, I'm delighted to introduce a guest post by one of my favourite bloggers, web and social media expert Brad Shorr.

Do customers really expect to be delighted these days? Are they disappointed when merely satisfied?

I’m reading a book about finance at the moment and in it I came across a hedge fund called “The High-Grade Structured Credit Strategies Enhanced Leverage Fund” Quite a mouthful, eh?

A reader forwarded a ridiculous job advert to me. I believe it to be genuine, so if you’re interested, let me know and I’ll put you in touch with him.

Here are the bloated and baffling buzz words that are getting my goat this week. What would you add to the list?

Organising a campaign? Want to get everyone involved? Keen to sound inclusive, exciting and a little bit down with the kids? Not sure what to call it? Why, just add to the list . . .

Read the strapline attached to any branch of local government or publicly funded service in the UK and you’ll soon realise just how much touchy-feely teamwork is involved in bleeding you of your hard-earned taxes.

Do you really think your employees have an intense, emotional attachment to their work? And that the phrase “a passion for excellence” captures exactly how your firm gets things done?

Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.

Hate introducing yourself at networking events? Here’s how to make sure the other person leaves having “got" what you're all about.

We’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell us something that’s free, abundant and available on tap – literally.

Today I’m going to break with tradition. Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.

My parents’ generation all had jobs. Today’s workers, lucky creatures that we are, have “roles”. At least we did – until the financial crisis hit. Because, where roles are created and offered, jobs are invariably cut and lost.

There’s a nasty little punctuation habit that instantly gives your age away. It’s called the comma splice, and I’ve noticed it’s mostly used by writers under the age of 35.

Sometime last year our traffic wardens became “civil enforcement officers”. Actually, there had been an intermediary stage I’d missed when they were known as “parking attendants”.

I'm pleased to announce that the winner of Friday's strapline competition is Lucy Nixon. Here's the winning entry.

A little puzzle for you. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from corporate?

Here’s how I think doing a PhD can prepare you for blogging – or, indeed, how blogging might prepare you for doing a PhD.

Unsure about how to use the apostrophe? It’s the one piece of punctuation people will judge you for if you get it wrong. Here are twelve rules you need to know.

Filling in a form recently, I was asked to state my gender. It’s not the first time I’ve noticed this use of the word “gender” when what the author intended was (avert your eyes now if you’re of a sensitive disposition) “s-e-x”.