Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Want to be a leader? Ditch that framework and roadmap
Are you a manager or a leader? I bet I could tell you which one you are from your writing style.
"Advise" and "revert": two words to avoid in your emails
Request, please. When you’re emailing me, please don't use the words “advise” and “revert”. Nothing wrong with those words, you may say. True enough. If, that is, they’re used correctly.
What happens when your designer has more power than your writer
Think you don't need a writer involved in creating your marketing collateral? The people behind these three logos were clearly too interested in the design of the things to care about how they might read to an outsider.
“Around”: the preposition that can make your writing sound slippery and bureaucratic
Using the word “around” in a deliberate attempt to be less direct can make you sound like a mealy-mouthed bureaucrat.
And the answer is . . .
Firstly, thanks to everyone for putting forward your suggestions about why the sign in yesterday's post might annoy me.
Spot the mistakes
Can you see why I get annoyed every time I walk past this plaque? It's on a house not far from my office and I can see two things wrong with it.
What's with this word "into"?
Why is it that when it comes to the English language many business folk seem to think that getting it wrong makes them sound impressive?
Eight out of ten theoretical physicists prefer it!
Launching a new series of posts on bad copy inspired by bad science, I hereby present to you the first ever dental hygiene product to harness the power of string theory.
Ask a stupid question . . .
Last week, two different clients told me they appreciated the outsider’s perspective I provided. It backed up what I’ve long said – that being able to admit you’re not an expert gives you an advantage.
Words that should be banned: Learning
Have you noticed that the word “education” has gone out of fashion? Yep, it’s been replaced by “learning” – that horrible, anaemic little word favoured by people who believe thinking is an elitist activity.
St Thomas' Hospital or St Thomas's Hospital?
It’s an apostrophe question many people struggle with, so I thought my answer warranted a post of its own.
Spelling disaster?
More proof that those who run the country don't care about standards of literacy in the UK. The minister responsible for education (repeat: for education) has been criticised for having a blog rife with spelling mistakes.
The rules you follow that make smart people think less of you
I'm all for rules – provided we know why we're following them. But slavish obedience to what you were taught at school reveals an uncritical mind.
Words that should be banned: Facilitate
I can honestly say that I can think of no possible situation in which I would find the need to use the word “facilitate”. It’s got far too many syllables, for a start.
Words that should be banned: impact
I’m perfectly happy for you to use the word “impact”. If, that is, you’re writing a paper on ballistics, a police report about a car crash, or a summary of theories of how the dinosaurs were wiped out.
A bad case of adjectivitis at M&S
A message to M&S in these bleak days for retail: fire the copywriter you pay to come up with all those silly descriptors.
Words that should be banned: “Boutique”
From hotels to hedge funds, it seems that everything is “boutique” these days. But let’s face it, "boutique" is just a euphemism for "small".
Words that should be banned: Decline
Here’s something annoying that I’m spotting more and more often: journalists’ increasing use of the word “decline” when they mean “refuse”.
Seven pernicious euphemisms of the current financial crisis
The market for disingenuous financial euphemisms is booming. Simply take a positive-sounding word and simply precede it with a suffix such as “down”, “negative”, “sub” or “under”.