Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”)
Do you really think your employees have an intense, emotional attachment to their work? And that the phrase “a passion for excellence” captures exactly how your firm gets things done?
Words that should be banned: hydration
We’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell us something that’s free, abundant and available on tap – literally.