Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
How not to write a job advert
A reader forwarded a ridiculous job advert to me. I believe it to be genuine, so if you’re interested, let me know and I’ll put you in touch with him.
Tautology Tuesday: “Bespoke and customised products”
It’s not enough that you’ve bored me rigid with that overused tailoring metaphor, “bespoke”. By pairing it with “customised”, you’re telling me you think I’m too dim to understand what you’re getting at.
Tautology Tuesday: how to avoid inflation when introducing a bulleted list
This tautology sounds as if you’re trying to cover your back about not providing a definitive list - which makes you seem rather desperate. And that’s so not a good look in a writer.
Tautology Tuesday: "Working in partnership together"
No doubt the employees of all “worldwide, global businesses” are also committed to the equally tautological “working in partnership together”. Ah, we’re all so collaborative, aren’t we?
Tautology Tuesday: "World-wide global business"
Remember: your business is either global or worldwide. It can’t be both.