Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
How to write in a 'sophisticated' tone of voice?
How do you strike the balance between simplicity and sophistication?
Podcast E20: How to capture the right tone of voice for your brand
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly.
The factors that affect tone of voice
Whatever you’re writing, nailing the right tone of voice is one of the trickiest things there is. Get it right and your reader will feel an instant connection with you or your brand.
How do you nail a 'sophisticated' tone of voice?
How to strike the balance between simplicity and sophistication.
A great example of why corporate tone of voice guidelines are usually pointless
Most large organisations have at least one set of guidelines for writers.
Don't use that tone of voice with me!
On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image.
Good copy alert!
Today I’m going to break with tradition. Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.