Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”)
Do you really think your employees have an intense, emotional attachment to their work? And that the phrase “a passion for excellence” captures exactly how your firm gets things done?