Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
“Roles” versus “jobs”, or how the economic crisis has exposed an insidious corporate euphemism
My parents’ generation all had jobs. Today’s workers, lucky creatures that we are, have “roles”. At least we did – until the financial crisis hit. Because, where roles are created and offered, jobs are invariably cut and lost.