Think twice before you choose to pin this tired old strap line to your product.
Read More"That writer does the most who gives his reader the most knowledge, and takes from him the least time"
Read MoreFor writing that’s easy to read, make friends with the full stop.
Read MoreWe’ve been a bit upbeat on this blog lately. . .
Read MoreHere’s a grammar rule that'll come as a big surprise to many of you.
Read MoreIf you’ve ever taken a creative writing class, you’ll be familiar with the phrase “show, don’t tell”.
Read MoreWe love this anecdote from The Wicked Wit of Winston Churchill, compiled by Dominique Enright.
Read MoreFinally happy with that document you’ve been working on all morning? Great. Now go back and cut 20%.
Read MoreThere are times when business writing demands more words, rather than fewer
Read MoreUse “people”, not “persons” (unless you really do want to sound like you’re arresting said “persons”).
Read MoreAnd please, who ever found an office ‘environment’ inspiring?
Read MoreHave you noticed how so much business English is written in a bizarrely evasive style?
Read MoreHow do you communicate bad news?
Read MoreHow do you balance communicating management views while trying to keep employees interested in your staff newsletter?
Read MoreSo in our third post on readability, we thought we'd actually put some business writing to the "mum" test.
Read MoreDon’t say “following” when you mean “after”.
Read MoreNouns. Verbs. Adjectives. Pronouns. Only grammar geeks need to care about them, right? Wrong.
Read MoreBe sure to include a couple of touchy-feely corporate clichés in there.
Read MoreWord's readability score is a great place to start when you want to improve your writing.
Read MoreExciting. It’s the lazy marketer’s favourite word.
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