Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Vision statement? Apply this three-part test before you hit 'send'
Last week, a big pharma firm was ‘proud’ to reveal its vision statement for its new Antibiotic Business Unit.
Ethically dubious business? That's no reason not to talk about your corporate values
Be sure to include a couple of touchy-feely corporate clichés in there.