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Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Podcast E13: How to argue effectively
Podcast E13: How to argue effectively

Clare Lynch talks to Tony Koutsoumbos, founder of the UK’s Great Debaters Club, about how debating skills can be applied in the workplace - and the role of writing in debating.

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PodcastClare LynchJuly 9, 2019podcast, debating Comments
How to write an apology to a customer (and how not to)
How to write an apology to a customer (and how not to)

Read - and learn from - the apology that made my client fall in love with a company all over again.

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How to writeClare LynchJuly 2, 2019sorry, apologisingComment
Appraise or apprise?
Appraise or apprise?

Appraise and apprise are two verbs that are often confused. Here’s a couple of ways to remember the difference.

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How to writeClare LynchJune 27, 2019vocabularyComment
Podcast E12: The links between writing and music
Podcast E12: The links between writing and music

Clare Lynch talks to musician Elisabeth Parry about writing the biography of flautist Sir James Galway - and about the links between music and writing.

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PodcastClare LynchJune 25, 2019music Comment
The factors that affect tone of voice
The factors that affect tone of voice

Whatever you’re writing, nailing the right tone of voice is one of the trickiest things there is. Get it right and your reader will feel an instant connection with you or your brand.

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How to write, VideosClare LynchJune 20, 2019tone of voice Comment
Podcast E11: How to write like a thought leader
Podcast E11: How to write like a thought leader

Clare Lynch chats to Simon Philips, who advises professional services firms on producing thought leadership. Simon talked about what good thought leadership looks like – and how a copywriter can position herself to work in this high-quality niche.

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PodcastDavid PollackJune 11, 2019podcast Comments
Podcast E10: How to write a speech
Podcast E10: How to write a speech

Clare Lynch talks to Alan Barker, a speechwriter and trainer of other speechwriters. Alan reveals the elements that make a great speech – from capturing the speaker’s unique voice to structuring your speech for maximum impact.

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PodcastClare LynchMay 28, 2019podcast, speech writing Comments
Podcast E9: How to write for internal communications
Podcast E9: How to write for internal communications

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to internal comms consultant Teresa North about how writers can help companies communicate better with their employees.

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Podcast, How to writeDavid PollackMay 14, 2019internal comms, podcastComment
Podcast E8: Why every writer should try their hand at poetry
Podcast E8: Why every writer should try their hand at poetry

Clare Lynch talks to Katy Evans-Bush, a poet, blogger, essayist and copywriter, about finding your voice as a poet – and why even corporate communicators can benefit from reading and writing poetry.

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PodcastDavid PollackApril 30, 2019podcast, poetry, writingComment
Podcast E7: Using corpora (language databases) to improve your writing
Podcast E7: Using corpora (language databases) to improve your writing

Clare Lynch talks to English language expert Jeanne McCarten about using language databases to ease the writing process.

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PodcastClare LynchApril 16, 2019corpora, English as a second languageComment
The comma splice: how to avoid the most common punctuation error there is
The comma splice: how to avoid the most common punctuation error there is

In this extract from her upcoming course on punctuation, Clare Lynch explains how to avoid the most common punctuation error people make.

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Grammar and punctuation, VideosClare LynchApril 9, 2019comma splice Comments
Averse or adverse?
Averse or adverse?

Averse and adverse are two words that are often confused. Here, Dr Clare Lynch shows you how to remember which should you use and when.

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Grammar and punctuation, VideosClare LynchApril 4, 2019averse or adverse, vocabularyComment
Podcast E6: Living the dream as tech copywriter and surf girl
Podcast E6: Living the dream as tech copywriter and surf girl

Clare Lynch talks to Shannon Munro Denny, who’s carved out a freelance career writing for tech firms - around her passion for surfing. Shannon shares her tips for delighting your clients – while living the dream of sea, sand and surfing.

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PodcastClare LynchApril 2, 2019Comment
How to edit your writing
How to edit your writing

I always tell my students that editing is where the magic happens. In my latest video, I put that theory into practice by showing you my editing process in action.

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How to write, VideosClare LynchMarch 27, 2019 Comment
How to write a report: seven questions to ask before you start drafting
How to write a report: seven questions to ask before you start drafting

This writing coaching work has led me to the conclusion that a poorly constructed report is rarely the sole fault of one particular writer.

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How to write, Popular, Quick tipClare LynchMarch 15, 2019Report writing Comments
Are you making these semicolon mistakes?
Are you making these semicolon mistakes?

If you’re determined to use the semicolon to show off your college education, here are two common mistakes to avoid!

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Grammar and punctuation, VideosDavid PollackMarch 15, 2019semicolon, punctuationComment
Trailer for Coffee, Tea or Something Stronger?
Trailer for Coffee, Tea or Something Stronger?

Trailer for Coffee, Tea or Something Stronger?, the podcast in which Clare Lynch interviews her fellow writers about their lives and work.

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PodcastClare LynchMarch 15, 2019Comment
Podcast E5: The creative couple who launched their own publishing house
Podcast E5: The creative couple who launched their own publishing house

Clare Lynch talks to poet Martin Bewick and artist Ella Johnston, founders of an independent publishing company specialising in intelligent, beautifully produced books of poetry and prose.

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PodcastDavid PollackMarch 15, 2019Comment
Podcast E4: Why is academic writing so hard?
Podcast E4: Why is academic writing so hard?

Clare Lynch talks to Dr Karen Ottewell of the University of Cambridge about the particular challenges of writing for an academic audience.

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PodcastClare LynchMarch 15, 2019Comment
Podcast E3: How to make it in B2B copywriting
Podcast E3: How to make it in B2B copywriting

Clare Lynch Skypes top freelance copywriter Tom Albrighton to talk about the challenges and rewards of B2B copywriting.

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PodcastClare LynchMarch 15, 2019B2B copywritingComment
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