Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
How to write a memoir
Clare Lynch talks to author Elisabeth Spencer to find out what makes for a good memoir, and how to write one.
Podcast E20: How to capture the right tone of voice for your brand
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly.
Podcast E19: Halloween special - how to make it as a horror writer
Clare Lynch talks to horror writer C.C. Adams about how he fleshes out an idea from elevator pitch to final product – and his tips for how to get a horror work out there into the market.
Podcast E18: How to write a novel in a month
For this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to Sophie Green and Charlie Yarwood, local organisers for the London NaNoWriMo region.
Podcast E17: How to write for video
Clare Lynch talks to Kathryn Wolfe, a former director for the BBC abut how to present information in front of a camera – and how to adapt written text so it works in video format.
Podcast E16: Creative ways to win copywriting clients
Clare Lynch talks to conversion copywriter and remote worker Robbie King, a former ad agency copywriter, who agreed to help three listeners with creative ideas for winning clients.
Podcast E15: A BBC presenter on how to tell a good business story
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.
Podcast E14: The mathematician who teaches writing
Clare Lynch talks to Professor Vin de Silva, a mathematician who also teaches writing, about how he learned to communicate mathematical ideas clearly and compellingly.
Podcast E13: How to argue effectively
Clare Lynch talks to Tony Koutsoumbos, founder of the UK’s Great Debaters Club, about how debating skills can be applied in the workplace - and the role of writing in debating.
Podcast E12: The links between writing and music
Clare Lynch talks to musician Elisabeth Parry about writing the biography of flautist Sir James Galway - and about the links between music and writing.
Podcast E11: How to write like a thought leader
Clare Lynch chats to Simon Philips, who advises professional services firms on producing thought leadership. Simon talked about what good thought leadership looks like – and how a copywriter can position herself to work in this high-quality niche.
Podcast E10: How to write a speech
Clare Lynch talks to Alan Barker, a speechwriter and trainer of other speechwriters. Alan reveals the elements that make a great speech – from capturing the speaker’s unique voice to structuring your speech for maximum impact.
Podcast E9: How to write for internal communications
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to internal comms consultant Teresa North about how writers can help companies communicate better with their employees.
Podcast E8: Why every writer should try their hand at poetry
Clare Lynch talks to Katy Evans-Bush, a poet, blogger, essayist and copywriter, about finding your voice as a poet – and why even corporate communicators can benefit from reading and writing poetry.
Podcast E7: Using corpora (language databases) to improve your writing
Clare Lynch talks to English language expert Jeanne McCarten about using language databases to ease the writing process.
Podcast E6: Living the dream as tech copywriter and surf girl
Clare Lynch talks to Shannon Munro Denny, who’s carved out a freelance career writing for tech firms - around her passion for surfing. Shannon shares her tips for delighting your clients – while living the dream of sea, sand and surfing.
Trailer for Coffee, Tea or Something Stronger?
Trailer for Coffee, Tea or Something Stronger?, the podcast in which Clare Lynch interviews her fellow writers about their lives and work.
Podcast E5: The creative couple who launched their own publishing house
Clare Lynch talks to poet Martin Bewick and artist Ella Johnston, founders of an independent publishing company specialising in intelligent, beautifully produced books of poetry and prose.
Podcast E4: Why is academic writing so hard?
Clare Lynch talks to Dr Karen Ottewell of the University of Cambridge about the particular challenges of writing for an academic audience.
Podcast E3: How to make it in B2B copywriting
Clare Lynch Skypes top freelance copywriter Tom Albrighton to talk about the challenges and rewards of B2B copywriting.