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Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Podcast E2: From copywriter to full-time novelist
Podcast E2: From copywriter to full-time novelist

Clare Lynch talks to author Rosie Fiore (aka Cass Hunter) about giving up the day job to write fiction full time. It’s what every aspiring novelist dreams of. But, as Rosie reveals – reality doesn’t always live up to the dream…

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PodcastClare LynchMarch 15, 2019Comment
Podcast E1: Using grammar to be a more effective writer
Podcast E1: Using grammar to be a more effective writer

Clare Lynch discusses grammar and writing with Professor Mike McCarthy. Mike shares his view of grammar as a tool to get your point across - rather than a set of strict rules designed to constrain you.

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PodcastClare LynchMarch 15, 2019 Comments
10 writing tips from my podcast chats with pro writers
10 writing tips from my podcast chats with pro writers

Want to be a better writer? If so, you'll want to tune into Coffee, Tea or Something Stronger? my new podcast launching 19 March.

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How to writeClare LynchFebruary 21, 2019Comment
How to interview someone to guarantee great copy
How to interview someone to guarantee great copy

When you’re a writer, other human beings are your best source. Whatever you’re writing, the more you talk to people the more powerful your words will be.

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Videos, How to writeClare LynchFebruary 8, 2019Comment
Pore or pour?
Pore or pour?

‘Pore’ or ‘pour’? Which one should you use when? Donald Trump recently confused these two words - and he’s not alone. Here’s how to tell the difference.

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Grammar and punctuation, VideosClare LynchJanuary 16, 2019Comment
How to structure a story for maximum impact
How to structure a story for maximum impact

Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.

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Videos, How to writeClare LynchDecember 20, 2018storytelling Comments
"In order to" – meaning, use and abuse
"In order to" – meaning, use and abuse

Here’s a really quick tip to make your writing more succinct: ditch the phrase 'in order to'.

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How to write, Videos, PopularMr GoodcopybadcopyDecember 13, 2018 Comment
'Bear' or 'bare'?
'Bear' or 'bare'?

‘Bare’ or ‘bear’? Which one do you use when?

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Grammar and punctuation, VideosClare LynchAugust 19, 2018Comment
'Rain', 'rein' or 'reign'?
'Rain', 'rein' or 'reign'?

'Rain', 'rein' or 'reign'. Which one do you use when?

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Grammar and punctuation, VideosClare LynchAugust 2, 2018Comment
Communicating techie stuff? Start with the 'why'
Communicating techie stuff? Start with the 'why'

You can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.

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Videos, How to writeClare LynchJuly 11, 2018 Comments
Mailbox: Should you tell clients you're a newbie copywriter?
Mailbox: Should you tell clients you're a newbie copywriter?

One of my students, John asked me whether he was wrong to tell prospective clients that he was a copywriting newbie. Here's my reply.

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VideosClare LynchJuly 5, 2018Comment
How to make your writing flow
How to make your writing flow

A lot of students ask me how they can make their writing 'flow' better.

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Videos, How to writeMr GoodcopybadcopyApril 18, 2018Comment
How to avoid research overwhelm
How to avoid research overwhelm

Here's the first in a series of posts on how to research your next writing project.

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Videos, How to writeClare LynchMarch 8, 2018Comment
How to write a headline (part one)
How to write a headline (part one)

How to write powerful headlines and avoid rookie headline pitfalls.

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Videos, How to writeMr GoodcopybadcopyFebruary 26, 2018headlinesComment
The unexpected benefits of learning to write
The unexpected benefits of learning to write

In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.

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How to writeClare LynchJune 1, 2017Comment
United Airlines: how not to write an apology
United Airlines: how not to write an apology

It's worth reading as a textbook example of how not to write an apology.

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How not to writeClare LynchApril 11, 2017apologising Comments
Sentence structure: How to make your sentences much easier to read
Sentence structure: How to make your sentences much easier to read

These extracts say the same thing but using a different sentence structure. Which one do you find easier to read?

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How to writeClare LynchFebruary 14, 2017 Comments
Empathy mapping: How to get inside your reader's head
Empathy mapping: How to get inside your reader's head

Here’s a way to dig even deeper into your reader’s psyche: empathy mapping.

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How to writeClare LynchJanuary 20, 2017 Comments
How your culture shapes the way you write
How your culture shapes the way you write

We all agree that business writing should be clear, concise and direct, right?

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How to writeClare LynchOctober 7, 2016 Comments
Writing to deadline: pragmatism vs. perfectionism
Writing to deadline: pragmatism vs. perfectionism

A student recently asked me a question about writing to deadline

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How to writeClare LynchMay 10, 2016 Comments
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