Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Are you an imposter when speaking or writing in English?
The challenges of writing in English when it’s not your first language.
Flout or flaunt?
Is someone flouting or flaunting? There is a really easy way to know which word to use!
How to write a memoir
Clare Lynch talks to author Elisabeth Spencer to find out what makes for a good memoir, and how to write one.
How to sell yourself and not sound arrogant
How to sell yourself and not sound arrogant: my three tips for overcoming the ick factor and beating writer’s block.
How to punctuate direct speech
Need to quote someone? Here’s how to punctuate speech in your newsletter stories, articles, blog posts, fiction and memoirs.
3 common grammar errors and how to fix them
3 common grammar errors. Supercharge your writing skills by spotting and eradicating them quickly and easily.
How to use mind maps to find your angle
How do you narrow down your focus so your content isn’t over-broad? Mind maps are the answer!
5 free tools to improve your writing
Here are five free online tools you should be using right now to make your writing better.
'Horde' or 'hoard'? How to tell the difference
Horde and hoard are two words that are often confused. Here’s how to remember the difference.
The factors that affect tone of voice
Whatever you’re writing, nailing the right tone of voice is one of the trickiest things there is. Get it right and your reader will feel an instant connection with you or your brand.
The comma splice: how to avoid the most common punctuation error there is
In this extract from her upcoming course on punctuation, Clare Lynch explains how to avoid the most common punctuation error people make.
Averse or adverse?
Averse and adverse are two words that are often confused. Here, Dr Clare Lynch shows you how to remember which should you use and when.
How to edit your writing
I always tell my students that editing is where the magic happens. In my latest video, I put that theory into practice by showing you my editing process in action.
Are you making these semicolon mistakes?
If you’re determined to use the semicolon to show off your college education, here are two common mistakes to avoid!
How to interview someone to guarantee great copy
When you’re a writer, other human beings are your best source. Whatever you’re writing, the more you talk to people the more powerful your words will be.
Pore or pour?
‘Pore’ or ‘pour’? Which one should you use when? Donald Trump recently confused these two words - and he’s not alone. Here’s how to tell the difference.
How to structure a story for maximum impact
Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.