Podcast E15: A BBC presenter on how to tell a good business story

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting. Tune in to hear Jamie discuss:

  • How to structure a story with the rule of 3

  • The Aunt Marjorie test for explaining ideas clearly

  • How to use numbers to support your story

  • What makes a good story

  • How to find a good angle on your story

  • How examples can bring a story alive

  • What it’s really like working in a newsroom

  • How to break into broadcast journalism

  • Why you don’t need to be able to write well to be a journalist

  • The power of the full stop


About Jamie Robertson

Jamie Robertson is a broadcaster, presenter and journalist at BBC News. He fronts the BBC World TV's flagship Business Edition programme as well as World Business report. With a specialist knowledge of international business and macro-economics, he has an ability to communicate complex ideas to anyone.