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Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Proofreading: catch more errors
Proofreading: catch more errors

What do you think is the secret to being a brilliant proofreader? Let’s take a look at some strategies you can adopt to be a more successful and efficient proofreader.

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Grammar and punctuationClare LynchOctober 30, 2020 Comment
Can you end a sentence with a preposition?
Can you end a sentence with a preposition?

Can you end a sentence with a preposition? That’s the question a client asked me this morning. Here’

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Grammar and punctuationClare LynchOctober 9, 2020grammar rules Comment
How to punctuate direct speech
How to punctuate direct speech

Need to quote someone? Here’s how to punctuate speech in your newsletter stories, articles, blog posts, fiction and memoirs.

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Grammar and punctuation, VideosClare LynchMarch 2, 2020Comment
3 common grammar errors and how to fix them
3 common grammar errors and how to fix them

3 common grammar errors. Supercharge your writing skills by spotting and eradicating them quickly and easily.

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Grammar and punctuation, VideosClare LynchDecember 10, 2019grammar Comments
Podcast E20: How to capture the right tone of voice for your brand
Podcast E20: How to capture the right tone of voice for your brand

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly.

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PodcastClare LynchNovember 26, 2019tone of voiceComment
Storytelling for business: how to hook your reader in - and keep them reading
Storytelling for business: how to hook your reader in - and keep them reading

How do you hook your reader in and keep them reading? Here are some tips for engaging readers - from a master storyteller, the famous judge Lord Denning.

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How to writeClare LynchNovember 19, 2019storytelling, Denning Comment
Podcast E19: Halloween special - how to make it as a horror writer
Podcast E19: Halloween special - how to make it as a horror writer

Clare Lynch talks to horror writer C.C. Adams about how he fleshes out an idea from elevator pitch to final product – and his tips for how to get a horror work out there into the market.

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PodcastClare LynchOctober 29, 2019Fiction Comment
Sentence Surgery #2: Beware Brackets!
Sentence Surgery #2: Beware Brackets!

In the second in my series devoted to how to edit sentences, I demonstrate the perils of overusing brackets - and how to eliminate them.

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How to writeClare LynchOctober 23, 2019Sentences, Editing, Brackets Comments
Founder or flounder?
Founder or flounder?

Founder or flounder? These two words are often confused. Here’s a way to quickly remember which is which.

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Clare LynchOctober 7, 2019 Comment
Podcast E18: How to write a novel in a month
Podcast E18: How to write a novel in a month

For this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to Sophie Green and Charlie Yarwood, local organisers for the London NaNoWriMo region.

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PodcastClare LynchOctober 4, 2019Comment
Sentence Surgery #1 – Breaking it Down
Sentence Surgery #1 – Breaking it Down

Here’s the first in a new series of lectures where I show you how to edit clunky sentences. Editing is where all great writers perfect their writing. See how it’s done!

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How to writeClare LynchSeptember 3, 2019Comment
Podcast E17: How to write for video
Podcast E17: How to write for video

Clare Lynch talks to Kathryn Wolfe, a former director for the BBC abut how to present information in front of a camera – and how to adapt written text so it works in video format.

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PodcastClare LynchSeptember 3, 2019Comment
Podcast E16: Creative ways to win copywriting clients
Podcast E16: Creative ways to win copywriting clients

Clare Lynch talks to conversion copywriter and remote worker Robbie King, a former ad agency copywriter, who agreed to help three listeners with creative ideas for winning clients.

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PodcastClare LynchAugust 20, 2019conversion copyComment
How to write more quickly: 10 tips for becoming a more efficient writer
How to write more quickly: 10 tips for becoming a more efficient writer

“How can I write more quickly?” It’s by far the question people most often ask me. Here are 10 tips for getting better at getting your ideas out of your head and onto the page. 

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Clare LynchAugust 13, 2019Comment
Podcast E15: A BBC presenter on how to tell a good business story
Podcast E15: A BBC presenter on how to tell a good business story

In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.

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How to write, PodcastClare LynchAugust 6, 2019business writing Comment
10 pairs of words people confuse all the time
10 pairs of words people confuse all the time

Here are the ten pairs of words that we see confused most often - and the mnemonics you can use to make sure you always choose the right one.

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How to writeClare LynchJuly 30, 2019vocabulary Comments
How to use mind maps to find your angle
How to use mind maps to find your angle

How do you narrow down your focus so your content isn’t over-broad? Mind maps are the answer!

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How to write, VideosClare LynchJuly 25, 2019Comment
Podcast E14: The mathematician who teaches writing
Podcast E14: The mathematician who teaches writing

Clare Lynch talks to Professor Vin de Silva, a mathematician who also teaches writing, about how he learned to communicate mathematical ideas clearly and compellingly.

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How to write, PodcastClare LynchJuly 23, 2019dumbing down, academic writing, Denning, Mathematics Comment
5 free tools to improve your writing
5 free tools to improve your writing

Here are five free online tools you should be using right now to make your writing better.

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How to write, VideosClare LynchJuly 18, 2019writing toolsComment
'Horde' or 'hoard'? How to tell the difference
'Horde' or 'hoard'? How to tell the difference

Horde and hoard are two words that are often confused. Here’s how to remember the difference.

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How to write, VideosClare LynchJuly 12, 2019vocabularyComment
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