Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Proofreading: catch more errors
What do you think is the secret to being a brilliant proofreader? Let’s take a look at some strategies you can adopt to be a more successful and efficient proofreader.
Can you end a sentence with a preposition?
Can you end a sentence with a preposition? That’s the question a client asked me this morning. Here’
How to punctuate direct speech
Need to quote someone? Here’s how to punctuate speech in your newsletter stories, articles, blog posts, fiction and memoirs.
3 common grammar errors and how to fix them
3 common grammar errors. Supercharge your writing skills by spotting and eradicating them quickly and easily.
Podcast E20: How to capture the right tone of voice for your brand
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to copywriter Nick Parker about tone of voice, storytelling and how to explain things clearly.
Storytelling for business: how to hook your reader in - and keep them reading
How do you hook your reader in and keep them reading? Here are some tips for engaging readers - from a master storyteller, the famous judge Lord Denning.
Podcast E19: Halloween special - how to make it as a horror writer
Clare Lynch talks to horror writer C.C. Adams about how he fleshes out an idea from elevator pitch to final product – and his tips for how to get a horror work out there into the market.
Sentence Surgery #2: Beware Brackets!
In the second in my series devoted to how to edit sentences, I demonstrate the perils of overusing brackets - and how to eliminate them.
Founder or flounder?
Founder or flounder? These two words are often confused. Here’s a way to quickly remember which is which.
Podcast E18: How to write a novel in a month
For this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to Sophie Green and Charlie Yarwood, local organisers for the London NaNoWriMo region.
Sentence Surgery #1 – Breaking it Down
Here’s the first in a new series of lectures where I show you how to edit clunky sentences. Editing is where all great writers perfect their writing. See how it’s done!
Podcast E17: How to write for video
Clare Lynch talks to Kathryn Wolfe, a former director for the BBC abut how to present information in front of a camera – and how to adapt written text so it works in video format.
Podcast E16: Creative ways to win copywriting clients
Clare Lynch talks to conversion copywriter and remote worker Robbie King, a former ad agency copywriter, who agreed to help three listeners with creative ideas for winning clients.
How to write more quickly: 10 tips for becoming a more efficient writer
“How can I write more quickly?” It’s by far the question people most often ask me. Here are 10 tips for getting better at getting your ideas out of your head and onto the page.
Podcast E15: A BBC presenter on how to tell a good business story
In this episode of Coffee, Tea or Something Stronger?, Clare Lynch talks to BBC presenter Jamie Robertson about what makes a business story interesting.
10 pairs of words people confuse all the time
Here are the ten pairs of words that we see confused most often - and the mnemonics you can use to make sure you always choose the right one.
How to use mind maps to find your angle
How do you narrow down your focus so your content isn’t over-broad? Mind maps are the answer!
Podcast E14: The mathematician who teaches writing
Clare Lynch talks to Professor Vin de Silva, a mathematician who also teaches writing, about how he learned to communicate mathematical ideas clearly and compellingly.
5 free tools to improve your writing
Here are five free online tools you should be using right now to make your writing better.
'Horde' or 'hoard'? How to tell the difference
Horde and hoard are two words that are often confused. Here’s how to remember the difference.