‘Bare’ or ‘bear’? Which one do you use when?
Read More'Rain', 'rein' or 'reign'. Which one do you use when?
Read MoreYou can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.
Read MoreOne of my students, John asked me whether he was wrong to tell prospective clients that he was a copywriting newbie. Here's my reply.
Read MoreA lot of students ask me how they can make their writing 'flow' better.
Read MoreHere's the first in a series of posts on how to research your next writing project.
Read MoreHow to write powerful headlines and avoid rookie headline pitfalls.
Read MoreIn a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.
Read MoreIt's worth reading as a textbook example of how not to write an apology.
Read MoreThese extracts say the same thing but using a different sentence structure. Which one do you find easier to read?
Read MoreHere’s a way to dig even deeper into your reader’s psyche: empathy mapping.
Read MoreWe all agree that business writing should be clear, concise and direct, right?
Read MoreA student recently asked me a question about writing to deadline
Read MoreA student recently asked me about writing business proposals that will be read by a variety of readers.
Read MoreLast week, a big pharma firm was ‘proud’ to reveal its vision statement for its new Antibiotic Business Unit.
Read MoreIn February 2016, Stephen Hull, the editor-in-chief of the Huffington Post UK was asked in a radio interview why he doesn’t pay his writers.
Read MoreSomeone recently asked me 'so what is a copywriter?'. One thing's for sure, being a copywriter is about way more than just writing.
Read MoreAudience analysis should be your first step in any copywriting job.
Read MoreIt's amazing to see someone's writing transform after a few one-to-one sessions with a business writing coach.
Read MoreGoogle's latest achievement is of a whole different order.
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