Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Clare Lynch 7/2/19 Clare Lynch 7/2/19

How to write an apology to a customer (and how not to)

Read - and learn from - the apology that made my client fall in love with a company all over again.

Clare Lynch 4/11/17 Clare Lynch 4/11/17

It's worth reading as a textbook example of how not to write an apology.

Clare Lynch 4/10/14 Clare Lynch 4/10/14

Remember: an apology’s about the other person, not you.

Clare Lynch 10/23/12 Clare Lynch 10/23/12

Nigel’s letter thoroughly delighted her – and we can see why.

David Pollack 10/2/12 David Pollack 10/2/12

Today we have an example of how not to write an apology.