Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Ovarian cancer: "Those words still haunt me"
We often talk on this blog about how having real people tell their stories can be a great way of getting a message across.
Writing about diversity? Then keep it real
Here’s how McKinsey's women’s networking group describes itself.
"Advise", "revert" and the importance of empathy
The phrase “advise and revert” is not standard English.
Could you say it more simply?
This online tool challenges you to describe an idea using only the most common 1,000 words in English.
Are jargon-weary investors ditching Apple?
Investors, it’s been claimed, are out of love with Apple.
Guest post: LG’s smart advertising
I doubt anyone’s really going to misinterpret it, but LG invited me to be smart.
How self-important corp-speak could lose you sales
We spotted this van outside a building site across the road from Doris and Bertie towers.
Don't use that tone of voice with me!
On finishing a delicious Doris and Bertie power lunch from itsu yesterday, I was confronted with this image.
Who wrote this pompously ponderous prose?
If you can bear to, take a look at the following paragraph. It's from a PhD submitted to the University of Cambridge in 2000.
Windows 8: how not to sell it to me
The autumn 2012 issue of British Telecom’s TechKnow plopped through my letter box yesterday.
Discover the ultimate cliché experience!
The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.
Now here’s how you write an apology…
Nigel’s letter thoroughly delighted her – and we can see why.
Here's what's wrong with internal comms - and the simple thing you can do about it
But every summer we had a problem. The markets slept.
Three free tools for better business writing
Wouldn’t it be great to get professional feedback on every document you write?
Editor required!
Apparently, 34 people have already applied for the chance to “define key taxonomy and contextual in-line journey content across all key touch points of the customer lifecycle”.
JJB Sports: were investors put off by their bad business writing?
Yesterday, the retailer JJB Sports went into administration after it failed to secure a buyer.
Lessons in powerful writing (from a lawyer, of all people!)
Lord Denning, one of the most celebrated judges of the twentieth century, was renowned for his way with words.