Ovarian cancer: "Those words still haunt me"

We often talk on this blog about how having real people tell their stories can be a great way of getting a message across. We also talk a lot about the power of short, simple, human words. This new video, designed to raise awareness about the symptoms of ovarian cancer, is a great example of both.

Everyone in the video has experienced ovarian cancer in their family. I defy you to watch it without shedding a tear (and putting your hand in your pocket).

Please watch and share.


1. The video was made by a friend of mine, so I might be biased.

2. I lost my mum to bowel cancer last summer, so I might be doubly biased.

On using real people in your comms, see also:

Writing about diversity? Then keep it real

Business writers: show, don’t tell

Story first, strategy second