Ovarian cancer: "Those words still haunt me"
We often talk on this blog about how having real people tell their stories can be a great way of getting a message across. We also talk a lot about the power of short, simple, human words. This new video, designed to raise awareness about the symptoms of ovarian cancer, is a great example of both.
Everyone in the video has experienced ovarian cancer in their family. I defy you to watch it without shedding a tear (and putting your hand in your pocket).
1. The video was made by a friend of mine, so I might be biased.
2. I lost my mum to bowel cancer last summer, so I might be doubly biased.
On using real people in your comms, see also: