Eight out of ten theoretical physicists prefer it!


Launching a new series of posts on bad copy inspired by bad science, I hereby present to you the first ever dental hygiene product to harness the power of string theory.

Everyone knows that crystals are sparkly, slightly abrasive-looking things, so how come it took scientists so long to realise they could provide A New Dimension of Whiteness?


Just think of the years of lab work that went into into getting those micro-crystals to release their powerful, recharging electricity.


The result? A toothpaste that gives you teeth so bright they can be seen in eleven different universes. No doubt the eleven different versions of you will be grateful for your fresher breath, too.