I know you want to give your business the best possible chance, but please don't resort to describing it in the clichéd, exaggerated terms that every one else out there seems to want to use.

Think you don't need a writer involved in creating your marketing collateral? The people behind these three logos were clearly too interested in the design of the things to care about how they might read to an outsider.

I flinch whenever I see evidence a fellow writer has surrendered all power to their designer. The biggest give-away? When words are over-designed in a misguided attempt to be witty or allusive.