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Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

The rule of thirds
The rule of thirds

What has photography got to do with writing?

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VideosClare LynchApril 14, 2021 Comment
Anaphora – Repeat after me!
Anaphora – Repeat after me!

Intentional repetition can be a powerful rhetorical tool.

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VideosClare LynchApril 8, 2021repetitionComment
Stop fretting about your grammar!
Stop fretting about your grammar!

I’m pretty sure you’re worrying too much about grammar. And by too much, I mean at the expense of other, more important things.

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Grammar and punctuation, How to writeClare LynchApril 1, 2021 Comment
Phase or faze?
Phase or faze?

Phase or faze? These two words sound the same but they have very different meanings.

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SpellingClare LynchMarch 25, 2021Comment
The best out-of-office reply ever!
The best out-of-office reply ever!

In today’s video - I want to talk about the best out of office reply I’ve ever read.

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How to write, PopularClare LynchMarch 18, 2021Comment
How to write a memoir
How to write a memoir

Clare Lynch talks to author Elisabeth Spencer to find out what makes for a good memoir, and how to write one.

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How to write, Videos, PodcastClare LynchMarch 11, 2021Comment
Compared to or compared with?
Compared to or compared with?

What’s the difference between compare or compared to, and compare or compared with?

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How to writeClare LynchMarch 4, 2021Comment
Business Writer? Beat the block!
Business Writer? Beat the block!

How do you go from a blank page to producing a powerful piece of business writing?

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How to writeClare LynchFebruary 25, 2021Comment
How to sell yourself and not sound arrogant
How to sell yourself and not sound arrogant

How to sell yourself and not sound arrogant: my three tips for overcoming the ick factor and beating writer’s block.

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Videos, Popular, How to writeClare LynchFebruary 18, 2021 Comments
May be or maybe
May be or maybe

‘May be’ as two words or ‘maybe’ as one word. Which to use and when?

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Quick tip, Grammar and punctuation, VideosClare LynchFebruary 11, 2021Comment
Proofreading for spelling
Proofreading for spelling

As a proofreader one of the big things you will be expected to catch are spelling errors. Does this mean you have to be a perfect speller? Of course not!

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SpellingClare LynchFebruary 4, 2021 Comments
Do you need a formal qualification to succeed as a writer or editor?
Do you need a formal qualification to succeed as a writer or editor?

My students often ask me if they need a degree to build a career out of working with words. Here’s what I tell them.

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PopularClare LynchJanuary 28, 2021copywriting, proofreading Comment
Insidious or invidious
Insidious or invidious

They’re really easy to confuse - and not just because they sound similar, but because they both have negative connotations. Here’s how to remember the difference.

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SpellingClare LynchJanuary 21, 2021Comment
Sheer or shear?
Sheer or shear?

Here’s a pair of words I often see confused. Sheer with two e’s, and shear with an a. So what’s the difference, and how can you remember to always use the right one?

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SpellingClare LynchJanuary 14, 2021Comment
This, right here, is the sole purpose of ALL business writing
This, right here, is the sole purpose of ALL business writing

As a business writer, you may want to impress and persuade your reader. But here’s a much more powerful way to think of your purpose next time you sit down to write.

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How to writeClare LynchJanuary 8, 2021business writing Comments
Torturous or tortuous?
Torturous or tortuous?

Torturous and tortuous are easily confused. Here’s how to always pick the right one.

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SpellingClare LynchDecember 18, 2020 Comments
How to write a headline (part two)
How to write a headline (part two)

Writing headlines is a vital skill for any business writer.

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How to writeClare LynchDecember 11, 2020Comment
How to write a case study
How to write a case study

A great case study gives prospective clients a real insight into the benefits of your product or service and an idea of what it’s like to work with you.

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How to writeClare LynchDecember 4, 2020case studies Comment
Looking for inspiration?
Looking for inspiration?

Do you ever get stuck for inspiration? If so, take a tip from professional copywriters: start building a swipe file.

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How to writeClare LynchNovember 13, 2020writingComment
Why there’s no need to worry about dumbing down
Why there’s no need to worry about dumbing down

The best writing is clear and simple.
But you might be thinking ‘If I make my writing simple, won't people think I'm stupid?’

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How to writeClare LynchNovember 6, 2020 Comment
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