Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

Spelling Clare Lynch Spelling Clare Lynch

Insidious or invidious

They’re really easy to confuse - and not just because they sound similar, but because they both have negative connotations. Here’s how to remember the difference.

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Spelling Clare Lynch Spelling Clare Lynch

Sheer or shear?

Here’s a pair of words I often see confused. Sheer with two e’s, and shear with an a. So what’s the difference, and how can you remember to always use the right one?

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