Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Stop fretting about your grammar!
I’m pretty sure you’re worrying too much about grammar. And by too much, I mean at the expense of other, more important things.
Phase or faze?
Phase or faze? These two words sound the same but they have very different meanings.
The best out-of-office reply ever!
In today’s video - I want to talk about the best out of office reply I’ve ever read.
How to write a memoir
Clare Lynch talks to author Elisabeth Spencer to find out what makes for a good memoir, and how to write one.
Compared to or compared with?
What’s the difference between compare or compared to, and compare or compared with?
Business Writer? Beat the block!
How do you go from a blank page to producing a powerful piece of business writing?
How to sell yourself and not sound arrogant
How to sell yourself and not sound arrogant: my three tips for overcoming the ick factor and beating writer’s block.
Proofreading for spelling
As a proofreader one of the big things you will be expected to catch are spelling errors. Does this mean you have to be a perfect speller? Of course not!
Do you need a formal qualification to succeed as a writer or editor?
My students often ask me if they need a degree to build a career out of working with words. Here’s what I tell them.
Insidious or invidious
They’re really easy to confuse - and not just because they sound similar, but because they both have negative connotations. Here’s how to remember the difference.
Sheer or shear?
Here’s a pair of words I often see confused. Sheer with two e’s, and shear with an a. So what’s the difference, and how can you remember to always use the right one?
This, right here, is the sole purpose of ALL business writing
As a business writer, you may want to impress and persuade your reader. But here’s a much more powerful way to think of your purpose next time you sit down to write.
Torturous or tortuous?
Torturous and tortuous are easily confused. Here’s how to always pick the right one.
How to write a headline (part two)
Writing headlines is a vital skill for any business writer.
How to write a case study
A great case study gives prospective clients a real insight into the benefits of your product or service and an idea of what it’s like to work with you.
Looking for inspiration?
Do you ever get stuck for inspiration? If so, take a tip from professional copywriters: start building a swipe file.
Why there’s no need to worry about dumbing down
The best writing is clear and simple.
But you might be thinking ‘If I make my writing simple, won't people think I'm stupid?’