We’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words.

This is what passes for “insight” at “the trusted advisor to the world's leading businesses, governments, 
and institutions”

Remember: an apology’s about the other person, not you.

The first rule of breaking bad news?

Are you good at shaping new initiatives in the front of funnel?

Want to know what’s the worst thing about this new “market place” for education?

So. You’ve got to write a long, detailed report, containing lots of complex ideas. Where do you start?

A reader forwarded me this wonderfully bad piece of HR-speak, which had landed in his inbox:

For your amusement - some bits and bobs that entertained us while we were out and about.

No one will ever complain that writing’s too easy to read.

The difference in readability isn’t just about sentence length.

If it's your job to "engage" your employees read on.

So, have you ever developed a message map?

The phrase “direct mail”, Andy pointed out, reflects an incredibly writer-centric view of the world.

When did you last measure how all those bits of communication get produced?

Any smart comms specialist will have given some thought to doing a communications audit at some point.

Expressing yourself clearly in a foreign language is hard enough, but how about expressing yourself clearly while also not offending anyone

Most large organisations have at least one set of guidelines for writers.

I particularly like that first sentence. It's 100 words long and the verbal equivalent of a Möbius strip.

If anything, the rename has increased the chances of mis-selling.