Good Copy, Bad Copy — Doris and Bertie Ltd

Scenes from corporate life

Formulating your key message.

How not to writeClare LynchOctober 30, 2009cartoonComment

Scenes from corporate life

Hitting your targets.

How not to writeClare LynchOctober 23, 2009cartoon Comments

Scenes from corporate life

Key stakeholders.

How not to writeClare LynchOctober 16, 2009cartoon Comment

Scenes from corporate life

Embedding your core values.

How not to writeClare LynchOctober 9, 2009cartoon Comments

Scenes from corporate life

Marketing your product

How not to writeClare LynchOctober 2, 2009cartoon Comment

Scenes from corporate life

Driving efficiency.

How not to writeMr GoodcopybadcopySeptember 25, 2009 Comment

Scenes from corporate life

Justifying your CSR budget.

How not to writeClare LynchSeptember 18, 2009cartoon Comments

Harvard: where managers learn to speak like that

I’ve always been suspicious of management theory.

How not to writeClare LynchSeptember 16, 2009business school, management speak Comments

What are your personal oxymorons? (Yeah, yeah, "oxymora" for you pedants out there)

I'm taking a break from whinging about bad corporatese to present a light-hearted but highly revealing list of my personal oxymorons.

How not to writeClare LynchSeptember 11, 2009oxymoron Comments

Introducing the edible typo

Bad copy never tasted so good!

How not to writeClare LynchSeptember 10, 2009cake wrecks Comments

Punctuation: why do we need it anyway?

Punctuation. Ahhh yes. Those dots and dashes. Squiggly bits and curly bits. Nips and tucks. What are they for exactly? And do we need them anymore?

Grammar and punctuationClare LynchSeptember 8, 2009punctuation Comments

Scenes from corporate life

The internal comms strategy.

How not to writeClare LynchSeptember 4, 2009internal comms Comments

Another 30 words and phrases you should stop using right now

Another 30 words to avoid - unless you strive to produce poncy, pretentious prose.

How not to writeClare LynchSeptember 2, 2009Words that should be banned Comments

Scenes from corporate life

Productive meetings.

How not to writeClare LynchAugust 27, 2009cartoon Comments

Scenes from corporate life

Managing for top performance.

How not to writeClare LynchAugust 20, 2009cartoon, scenes from corporate life Comments

Five books you should own if you want to be a better business writer (and not a Strunk & White or Eats, Shoots & Leaves among them)

Here are five books you might not have thought of – but which I think you should have on your shelf if you want to be a better business writer.

Scenes from corporate life

Motivating your staff.

How not to writeClare LynchAugust 14, 2009cartoon, passion for excellence Comment

Words that should be banned: Talent

Until I worked for an investment bank, I’d only ever heard the word “talent” used of the likes of David Beckham. But as soon as I arrived in the world of finance, I discovered that everyone was talented - even me.

Too much talking and not enough listening

A nice-enough-looking website. But read the text closely and you'll see it's a great example of how not to talk to your customers.

How not to writeClare LynchAugust 10, 2009customer, Tesco Comments

Scenes from corporate life

How not to writeClare LynchAugust 7, 2009cartoon, rightsizing made easy Comments