Formulating your key message.

Hitting your targets.

Key stakeholders.

Embedding your core values.

Marketing your product

Driving efficiency.

Justifying your CSR budget.

I’ve always been suspicious of management theory.

I'm taking a break from whinging about bad corporatese to present a light-hearted but highly revealing list of my personal oxymorons.

Bad copy never tasted so good!

Punctuation. Ahhh yes. Those dots and dashes. Squiggly bits and curly bits. Nips and tucks. What are they for exactly? And do we need them anymore?

The internal comms strategy.

Another 30 words to avoid - unless you strive to produce poncy, pretentious prose.

Productive meetings.

Managing for top performance.

Here are five books you might not have thought of – but which I think you should have on your shelf if you want to be a better business writer.

Motivating your staff.

Until I worked for an investment bank, I’d only ever heard the word “talent” used of the likes of David Beckham. But as soon as I arrived in the world of finance, I discovered that everyone was talented - even me.

A nice-enough-looking website. But read the text closely and you'll see it's a great example of how not to talk to your customers.