Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
How to edit your writing
I always tell my students that editing is where the magic happens. In my latest video, I put that theory into practice by showing you my editing process in action.
How to write a report: seven questions to ask before you start drafting
This writing coaching work has led me to the conclusion that a poorly constructed report is rarely the sole fault of one particular writer.
10 writing tips from my podcast chats with pro writers
Want to be a better writer? If so, you'll want to tune into Coffee, Tea or Something Stronger? my new podcast launching 19 March.
How to interview someone to guarantee great copy
When you’re a writer, other human beings are your best source. Whatever you’re writing, the more you talk to people the more powerful your words will be.
How to structure a story for maximum impact
Finding Nemo and Toy Story 3 are in the top 50 highest grossing films of all time. The secret of their popularity? Fabulous storytelling.
"In order to" – meaning, use and abuse
Here’s a really quick tip to make your writing more succinct: ditch the phrase 'in order to'.
Communicating techie stuff? Start with the 'why'
You can’t just leap in with all the tech specs of what the upgrade does. First, you need to get your colleagues to care.
How to make your writing flow
A lot of students ask me how they can make their writing 'flow' better.
How to avoid research overwhelm
Here's the first in a series of posts on how to research your next writing project.
How to write a headline (part one)
How to write powerful headlines and avoid rookie headline pitfalls.
The unexpected benefits of learning to write
In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.
Sentence structure: How to make your sentences much easier to read
These extracts say the same thing but using a different sentence structure. Which one do you find easier to read?
Empathy mapping: How to get inside your reader's head
Here’s a way to dig even deeper into your reader’s psyche: empathy mapping.
How your culture shapes the way you write
We all agree that business writing should be clear, concise and direct, right?
Writing to deadline: pragmatism vs. perfectionism
A student recently asked me a question about writing to deadline
Business proposals: how to persuade at every level
A student recently asked me about writing business proposals that will be read by a variety of readers.
Vision statement? Apply this three-part test before you hit 'send'
Last week, a big pharma firm was ‘proud’ to reveal its vision statement for its new Antibiotic Business Unit.
What is a copywriter? (Hint: writing's only half the job)
Someone recently asked me 'so what is a copywriter?'. One thing's for sure, being a copywriter is about way more than just writing.
Audience analysis: are you talking to the right reader?
Audience analysis should be your first step in any copywriting job.
Writing coaching: it's never just about the writing
It's amazing to see someone's writing transform after a few one-to-one sessions with a business writing coach.