Here’s everything we’ve written so far about strapline

Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”)

Friday, July 17th, 2009

Sooo, the last person on a final salary pension left the firm years ago.

Repeated rounds of redundancies have left people wondering if they’re next out the door.

And you’ve just asked your workers to take a pay cut because “we all need to pull together to survive the recession” (and, ahem, because your now departed chief financial officer decided to refinance the company with a derivative contract that his investment bankers told him would make him look great in front of his boss. Jeez, what kind of an idiot agrees to be on the other side of a bet with an investment bank?)

But despite all this, you still think your employees have an intense, emotional attachment to their work. And that the phrase “a passion for excellence” captures exactly how your firm gets things done. (more…)

Words that should be banned: hydration

Thursday, July 9th, 2009

img_2165One of the downsides of living in a western industrialised nation is that you’re constantly being bombarded with mendacious marketing messages by charlatans trying to sell you something that’s free, abundant and available on tap – literally.

The chief way they do it is to suggest that bottled water offers health benefits that mere tap water can’t offer. I guess it makes us all feel a little less squeamish about paying for something we’re given for free when people across whole swathes of the planet are dying of thirst every day. (more…)