Good Copy, Bad Copy — Doris and Bertie Ltd

“Queue” or “Cue”: which should you use?

Always double check your writing!

#shortsClare LynchJuly 14, 2022confusing, wordsComment

“Data is” or “data are”: which should you use?

The answer may surprise you!

#shorts, Confused wordsClare LynchJuly 7, 2022#shorts, confusing Comments

5 ways to write more engaging blogs

What’s the secret to a successful blog?

How to writeClare LynchJune 30, 2022bloggingComment

Grammar tip: Spot and fix dangling modifiers

Avoid being judged by careful readers - watch out for those dangling modifiers in your writing!

#shortsClare LynchJune 22, 2022grammar, #shortsComment

Lay or lie? How to pick the right word.

Keep those grammar pedants at bay!

#shortsClare LynchJune 16, 2022confusing, #shortsComment

How to spot and fix faulty parallelism in your writing

Readers WILL judge you for this!

#shortsClare LynchJune 9, 2022#shorts, parallelismComment

Grammar tip: subject-verb agreement

This is an important one to watch out for!

#shortsClare LynchJune 1, 2022#shorts, grammarComment

How to write a B2B sales email: avoid this mistake

Feeling icky about selling yourself or your business?

How to writeClare LynchMay 26, 2022B2B copywriting, sales, emailsComment

Ensure v Insure (+Assure). Which is right?

In this video, I explain how each of these three words is used - and how to always pick the right one.

#shortsClare LynchMay 19, 2022confusing, wordsComment

How to write a sales email: use this trick to keep them reading!

Sales email? Do this!

How to writeClare LynchMay 12, 2022email, Business writing tips, salesComment

Should I use Grammarly?

Grammarly is a useful tool - but to get the most out of it, you need to know how to use it

#shortsClare LynchMay 5, 2022#shorts, grammar, writing toolsComment

Articles (a, an, the): foolproof way to get them right

The number one mistake I see in my international students is with articles

How to writeClare LynchApril 28, 2022articles, english, English as a second languageComment

Elevator pitch? Try this hack

My five-step process for crafting a message that’s clear, punchy and memorable

#shortsClare LynchApril 21, 2022hacks, elevator pitchComment

How to write a business proposal to persuade EVERY reader!

In a multi-level sales process, who is my audience?

How to writeClare LynchApril 14, 2022proposal writing, business writing Comment

Elicit or illicit: which one should you use?

Which one should you use?

Confused wordsClare LynchApril 7, 2022confusing, wordsComment

How to write in a 'sophisticated' tone of voice?

How do you strike the balance between simplicity and sophistication?

How to writeClare LynchMarch 31, 2022tone of voice Comment

Writing a report for work? Here are 8 questions you MUST ask

If you start by getting the answers to these questions before you write you’ll be well on the way to producing a successful report.

How to writeClare LynchMarch 17, 2022Report writingComment

How to write better in one surprisingly simple step

What do you think is the secret to improving your writing? Getting a better grasp of grammar?

How to writeClare LynchMarch 3, 2022writing Comments

Writing coaching: what it is and what it isn't

A little bit of one-to-one writing coaching can transform a person’s way with words - not to mention their confidence at work.

PopularClare LynchFebruary 17, 2022coachingComment

Apostrophe rule: 100s or 100's?

Let me restate my rule number one for apostrophes: never, ever add ’s to the end of a word just to make it plural.

Grammar and punctuation, PopularClare LynchFebruary 3, 2022apostrophe Comments