Posts Tagged ‘corporatese’

“Roles” versus “jobs”, or how the economic crisis has exposed an insidious corporate euphemism

Monday, June 15th, 2009

My parents’ generation all had jobs. Today’s workers, lucky creatures that we are, have “roles”. At least we did – until the financial crisis hit. (more…)

Advertising taglines – can you guess the brands?

Friday, May 29th, 2009

It’s always a good idea to get inside your clients’ heads, so I’ve taken 10 famous advertising slogans and translated them into bad corporatese. Can you work out the straplines the copywriter came up with after being sent these clunky first drafts by the guys from corporate? (more…)