1. Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”. Read the rest of this entry »
Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.
Come along and you’ll discover:
After the talk you’ll have a chance to mingle with other professionals over drinks.
Upstairs at citizenM, Bankside
7pm: welcome and registration
7.15pm: talk begins
8pm: talk ends
Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:
Apologies for the poor quality image, but the fact you can’t read the text on this poster, taken in the car park of Harpenden railway station, is kinda the point. Read the rest of this entry »
We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot. Read the rest of this entry »
You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. Read the rest of this entry »
This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments, and institutions”: Read the rest of this entry »
So. Maria Miller’s apology to the House of Commons. As the UK press have repeatedly reminded us, it was just thirty-two seconds long. But its perfunctory nature wasn’t the only reason it bombed. Read the rest of this entry »