Enrol on my new writing course – 75% off!

April 1st, 2015

Box2_reflexionThings have been a little quiet on the Good Copy, Bad Copy blog lately.

The reason? I’ve been developing a brand-new business writing course!

(Yes, having spent years pointing out what’s wrong with so much business writing I decided to show people how to do it well).

The course is for you if you ever have to write as part of your job.

It’s selling for £79 but as a reader of my blog, you can get it for just £19 – that’s a whopping 75% off.

I’ve got a limited number of 75% off vouchers to give away until 30 April. On that day the price of the course will rise to £149.

All you need to do is sign up for email updates to the blog and I’ll send you your voucher.

I want my 75% off voucher now!

What do you get?
For just £19, you get lifetime access to 5+ hours of lectures, quizzes, writing exercises and cheat sheets that will make the writing process a breeze.

Among the many things you’ll learn are how to:

  • Use the latest neuroscience to win your reader over
  • Find your voice as a writer and beat writer’s block
  • Save time by writing less and saying more
  • Structure your work for maximum persuasive power
  • Inspire a wide audience – without dumbing down
  • Craft sentences that delight the ear
  • Tell stories that compel others to see things your way
  • I’m confident you’ll get a huge amount out of the course. But if it doesn’t work for you, don’t worry. You can take advantage of a 30-day money-back, no-questions-asked guarantee.

    Effective, long-term learning
    The brilliant thing about the course is it’s yours to use forever. And you can learn at home, at your desk and at your own pace.

    With lifetime access to my course whenever you like, you’ll be learning to write with impact – when and where it suits you. And you’ll be seeing long-term results.

    I look forward to welcoming you to the course!

    To get your voucher, sign up for updates to this blog, using the form below.

    I want my 75% off voucher now!

    How to pitch any idea to any person

    January 6th, 2015

    How do you convey a complex idea to a non-expert? How do you explain it accurately without dumbing down? Above all, how do you persuade people it matters? Read the rest of this entry »

    Blogs you should be reading if you care about copy: Freedom from Command and Control

    November 6th, 2014

    In the second in our series of posts about the (other) blogs you really should be reading, we look at the brilliant Freedom from Command and Control. Read the rest of this entry »

    50 super-quick business writing tips

    October 31st, 2014

    1. Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”. Read the rest of this entry »

    How to win your readers over to your way of thinking

    October 21st, 2014

    Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.

    Come along and you’ll discover:

  • How to make your audience care about your message as much as you do
  • The three secrets of highly persuasive communicators
  • How to explain anything to anyone – no matter how complex
  • Inspiring examples from a range of disciplines, including business, law, science and technology
  • What music and art can teach us about crafting irresistible copy
  • After the talk you’ll have a chance to mingle with other professionals over drinks.



    Upstairs at citizenM, Bankside

    7pm: welcome and registration

    7.15pm: talk begins

    8pm: talk ends

    Tickets: £25.


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    October 16th, 2014

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    It continued:

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    September 30th, 2014

    TSB poster

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    September 17th, 2014

    You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. Read the rest of this entry »

    You’re going to love this priceless bit of management consultancy-speak

    April 15th, 2014

    This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments, 
and institutions”: Read the rest of this entry »