50 super-quick business writing tips

October 31st, 2014

1. Each time you sit down to write, remind yourself of this sobering fact: “nobody has to read this”. Read the rest of this entry »

How to win your readers over to your way of thinking

October 21st, 2014

Join us on Tuesday, 18 November for a talk on how to win your readers over to your way of thinking. If you ever need to use words to sell an idea, a strategy or a product, you’ll find the session invaluable.

Come along and you’ll discover:

  • How to make your audience care about your message as much as you do
  • The three secrets of highly persuasive communicators
  • How to explain anything to anyone – no matter how complex
  • Inspiring examples from a range of disciplines, including business, law, science and technology
  • What music and art can teach us about crafting irresistible copy
  • After the talk you’ll have a chance to mingle with other professionals over drinks.



    Upstairs at citizenM, Bankside

    7pm: welcome and registration

    7.15pm: talk begins

    8pm: talk ends

    Tickets: £25.


    Innovation! Solutions! Integrated stuff!

    October 16th, 2014

    Someone forwarded me this piece of buzzword-addled blather, which had arrived in his inbox:


    It continued:

    VCE2 Read the rest of this entry »

    Someone’s been taking the idea of “integrated marketing” a bit too far

    September 30th, 2014

    TSB poster

    Apologies for the poor quality image, but the fact you can’t read the text on this poster, taken in the car park of Harpenden railway station, is kinda the point. Read the rest of this entry »

    Is this the most ridiculous job advert of all time?

    September 24th, 2014

    We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot. Read the rest of this entry »

    New series: the blogs you really should be reading if you care about copy

    September 17th, 2014

    You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. Read the rest of this entry »

    You’re going to love this priceless bit of management consultancy-speak

    April 15th, 2014

    This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments, 
and institutions”: Read the rest of this entry »

    Need to say sorry? Here’s the one word you must never use

    April 10th, 2014

    So. Maria Miller’s apology to the House of Commons. As the UK press have repeatedly reminded us, it was just thirty-two seconds long. But its perfunctory nature wasn’t the only reason it bombed. Read the rest of this entry »

    How not to break bad news

    March 5th, 2014

    Dear Thameslink,

    The first rule of breaking bad news? Don’t pretend the bad news is good news.

    Let’s take these posters you’ve put up around central London: Read the rest of this entry »

    I’d be tempted to apply for this job if I could work out what it involved

    February 27th, 2014

    Are you good at shaping new initiatives in the front of funnel? And driving successful completion through Gates A, B and C?

    Could you manage the formation, chartering and launch of new foresight activation initiatives?

    Are you, at the same time, a strong verbal and written communicator?

    If your answer to all these questions is “yes”, then following job could be for you… Read the rest of this entry »