Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Word's readability score – How to use it to make good writing great
Word's readability score is a great place to start when you want to improve your writing.
Another 25 super-speedy tips for better business writing
Don’t know the difference between “anticipate” and “expect”?
25 super-quick tips for better business writing
Don’t “focus your efforts on” something. Just do it!
Twelve things my flute teacher taught me about writing
As many a writer will tell you, words and music are very similar. Here’s what learning the flute has taught me about being a writer.
Why you need to write for the guy who stole the chickens
And ever noticed that the less status a writer has in a corporation, the more likely they are to cling to clunkiness?
Speak English, why don’t you?
So you think English is the international language of business, do you?
Five business writing tips from a best-selling author
Like many professional writers, Lewis doesn’t find writing particularly easy.
Six more sneaky ways to make them write it your way
How do you stop other people turning your clear, crisp prose into turgid, buzzword-ridden nonsense?
Ten ways to stop that verbose exec from mangling your copy
Does your process allow you to rein in overenthusiastic editors?
Five books you should own if you want to be a better business writer (and not a Strunk & White or Eats, Shoots & Leaves among them)
Here are five books you might not have thought of – but which I think you should have on your shelf if you want to be a better business writer.
To Click Here, or Not to Click Here: That Is the SEO Question.
Today, I'm delighted to introduce a guest post by one of my favourite bloggers, web and social media expert Brad Shorr.
Strapline clichés to avoid: the alliterative triplet
Need to come up with a strapline that really sums up your company? Think carefully before going the way of the alliterative triplet.
How to answer the dreaded question: “So tell me, what do you do?”
Hate introducing yourself at networking events? Here’s how to make sure the other person leaves having “got" what you're all about.
Good copy alert!
Today I’m going to break with tradition. Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.
The Comma Splice: How to Spot It and Cure It
There’s a nasty little punctuation habit that instantly gives your age away. It’s called the comma splice, and I’ve noticed it’s mostly used by writers under the age of 35.
Strapline competition - we have a winner!
I'm pleased to announce that the winner of Friday's strapline competition is Lucy Nixon. Here's the winning entry.
Twelve ways my PhD prepared me for blogging
Here’s how I think doing a PhD can prepare you for blogging – or, indeed, how blogging might prepare you for doing a PhD.
Gender versus sex – why you should observe the difference
Filling in a form recently, I was asked to state my gender. It’s not the first time I’ve noticed this use of the word “gender” when what the author intended was (avert your eyes now if you’re of a sensitive disposition) “s-e-x”.
Ask a stupid question . . .
Last week, two different clients told me they appreciated the outsider’s perspective I provided. It backed up what I’ve long said – that being able to admit you’re not an expert gives you an advantage.