Good Copy, Bad Copy

Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!

How to write Clare Lynch How to write Clare Lynch

Good copy alert!

Today I’m going to break with tradition. Instead of mocking an example of bad copy, as is my wont, I’d like to introduce you to some copy that I think is good – really good.

Read More
How to write Clare Lynch How to write Clare Lynch

Ask a stupid question . . .

Last week, two different clients told me they appreciated the outsider’s perspective I provided. It backed up what I’ve long said – that being able to admit you’re not an expert gives you an advantage.

Read More