Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
What happens when your designer has more power than your writer
Think you don't need a writer involved in creating your marketing collateral? The people behind these three logos were clearly too interested in the design of the things to care about how they might read to an outsider.
And the answer is . . .
Firstly, thanks to everyone for putting forward your suggestions about why the sign in yesterday's post might annoy me.
Spot the mistakes
Can you see why I get annoyed every time I walk past this plaque? It's on a house not far from my office and I can see two things wrong with it.
What's with this word "into"?
Why is it that when it comes to the English language many business folk seem to think that getting it wrong makes them sound impressive?
Eight out of ten theoretical physicists prefer it!
Launching a new series of posts on bad copy inspired by bad science, I hereby present to you the first ever dental hygiene product to harness the power of string theory.
Words that should be banned: Learning
Have you noticed that the word “education” has gone out of fashion? Yep, it’s been replaced by “learning” – that horrible, anaemic little word favoured by people who believe thinking is an elitist activity.
Spelling disaster?
More proof that those who run the country don't care about standards of literacy in the UK. The minister responsible for education (repeat: for education) has been criticised for having a blog rife with spelling mistakes.
The rules you follow that make smart people think less of you
I'm all for rules – provided we know why we're following them. But slavish obedience to what you were taught at school reveals an uncritical mind.
Words that should be banned: Facilitate
I can honestly say that I can think of no possible situation in which I would find the need to use the word “facilitate”. It’s got far too many syllables, for a start.
Words that should be banned: impact
I’m perfectly happy for you to use the word “impact”. If, that is, you’re writing a paper on ballistics, a police report about a car crash, or a summary of theories of how the dinosaurs were wiped out.
A bad case of adjectivitis at M&S
A message to M&S in these bleak days for retail: fire the copywriter you pay to come up with all those silly descriptors.
Words that should be banned: “Boutique”
From hotels to hedge funds, it seems that everything is “boutique” these days. But let’s face it, "boutique" is just a euphemism for "small".
Words that should be banned: Decline
Here’s something annoying that I’m spotting more and more often: journalists’ increasing use of the word “decline” when they mean “refuse”.
Seven pernicious euphemisms of the current financial crisis
The market for disingenuous financial euphemisms is booming. Simply take a positive-sounding word and simply precede it with a suffix such as “down”, “negative”, “sub” or “under”.
What's missing?
Today I came across an example of writing where the most fundamental question in the reader’s mind was, very confusingly, left unanswered.
And a "negative increase" is what, exactly?
Am I being too simplistic to think "falling prices" would have been a better way of putting it?
Words that should be banned (or in this case just used as they were originally intended): Meritocracy
The word “meritocracy” was originally pejorative, describing a dystopian world in which the elite use the idea of I.Q. + effort to maintain their position.
Tautology Tuesday: "Cultural arts"
You’d think no one truly interested in either culture or the arts would use the tautology "cultural arts". After all, the arts are a part of culture and culture includes a variety arts.
Tautology Tuesday: “Bespoke and customised products”
It’s not enough that you’ve bored me rigid with that overused tailoring metaphor, “bespoke”. By pairing it with “customised”, you’re telling me you think I’m too dim to understand what you’re getting at.