Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
The Comma Splice: How to Spot It and Cure It
There’s a nasty little punctuation habit that instantly gives your age away. It’s called the comma splice, and I’ve noticed it’s mostly used by writers under the age of 35.
Job titles, hyphens and inflationary language
Sometime last year our traffic wardens became “civil enforcement officers”. Actually, there had been an intermediary stage I’d missed when they were known as “parking attendants”.
Grammar brush-up: Rules for indicating possession with an apostrophe
Unsure about how to use the apostrophe? It’s the one piece of punctuation people will judge you for if you get it wrong. Here are twelve rules you need to know.
“Around”: the preposition that can make your writing sound slippery and bureaucratic
Using the word “around” in a deliberate attempt to be less direct can make you sound like a mealy-mouthed bureaucrat.
What's with this word "into"?
Why is it that when it comes to the English language many business folk seem to think that getting it wrong makes them sound impressive?
St Thomas' Hospital or St Thomas's Hospital?
It’s an apostrophe question many people struggle with, so I thought my answer warranted a post of its own.
Spelling disaster?
More proof that those who run the country don't care about standards of literacy in the UK. The minister responsible for education (repeat: for education) has been criticised for having a blog rife with spelling mistakes.
The rules you follow that make smart people think less of you
I'm all for rules – provided we know why we're following them. But slavish obedience to what you were taught at school reveals an uncritical mind.
A bad case of adjectivitis at M&S
A message to M&S in these bleak days for retail: fire the copywriter you pay to come up with all those silly descriptors.
"Less" is no more
Still obviously the silly season if this story about Tesco makes the BBC news, but interesting for us language nuts.
Real verbs - or how not to write like a bureaucrat
Bad business writing is awash with filler verbs such as “driving”, “delivering”, “focusing on” and “achieving”.
Ditch your communications strategy and just talk
Reading noun-heavy prose is like having to complete an obstacle course, in which every word you encounter slows you down and depletes you of the energy to read on.
Plural apostrophe: put it down slowly and walk away
Like Capricorns and rottweilers the apostrophe just takes a little bit of time to get to know. Take the time to understand him and you’ve got a friend for life.
Split infinitives: Go on! Do it! There, that feels better doesn't it?
The split infinitive causes more than its fair share of tooth gnashing and garment rending. But why? Let's take a calm, balanced look at the rule and its history.
Capitalist society
Wouldn't your prose be that little bit more impactful, impressive, heck, downright important-sounding if you capitalised a few words?