Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Wanted: Senior Solutions Designer
Are they looking for a chemist? A mathematician? A professional cruciverbalist?
Keep your turnkey away from my touch points!
A reader forwarded the following copy to me, hoping I could explain to him what the company responsible for it actually did. They lost me at “turnkey” – can anyone else help?
Corpspeak alert: "Solutions" still going strong
Everyone seems to hate the word solutions, but marketers still can't help wheeling it out at any opportunity - as these three recent arrivals in my inbox show.