Good Copy, Bad Copy
Doris and Bertie’s blog dedicated to helping you find and keep your business writing mojo!
Discover the ultimate cliché experience!
The copywriter entrusted with this ad from Bombay Sapphire clearly wasn’t feeling “infused with imagination” on the day she dredged up from her psyche this sorry piece of work.
Hard to stomach
Surely a writer using the phrase 'dining experience' is merely trying to differentiate their restaurant from all the other, lesser restaurants out there. Hmm - let’s google that phrase and see.