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- Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/what-is-an-uncountable-noun monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1624530828766-03ET0DZYBKI76VOKQXJ5/School-ad1.jpg Good Copy, Bad Copy - What's an uncountable noun? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/ditch-these-3-words-from-your-emails monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1623315456359-9BWUXB82F0JI6195QVOK/School-ad1.jpg Good Copy, Bad Copy - Ditch these 3 words from your emails! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/imposter-syndrome-when-using-english monthly 0.5 2021-06-03 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1622719142686-13HAKJ3WA6MGR7EEVXGK/School-ad1.jpg Good Copy, Bad Copy - Are you an imposter when speaking or writing in English? 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https://www.dorisandbertie.com/goodcopybadcopy/out-of-office monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619105744767-S9CIJHBFGJ7UDSA18GAB/School-ad1.jpg Good Copy, Bad Copy - The best out-of-office reply ever! https://www.dorisandbertie.com/goodcopybadcopy/how-to-write-a-memoir monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620289537707-SQ8GFQ68KL114EJR5WHQ/School-ad1.jpg Good Copy, Bad Copy - How to write a memoir https://www.dorisandbertie.com/goodcopybadcopy/compared-to-or-compared-with monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619106092231-6M375BGVY9PDYD5FKWD2/School-ad1.jpg Good Copy, Bad Copy - Compared to or compared with? https://www.dorisandbertie.com/goodcopybadcopy/business-writer-beat-the-block monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619106286044-QN7OJQ3CGWBRRNR67IN2/School-ad1.jpg Good Copy, Bad Copy - Business Writer? Beat the block! https://www.dorisandbertie.com/goodcopybadcopy/how-to-sell-yourself monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619106805823-Y128N29JDDXJK4NYZJ3W/School-ad1.jpg Good Copy, Bad Copy - How to sell yourself and not sound arrogant https://www.dorisandbertie.com/goodcopybadcopy/may-be-or-maybe monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619107457412-YHJT3BL2K7X0XUILLNCE/School-ad1.jpg Good Copy, Bad Copy - May be or maybe https://www.dorisandbertie.com/goodcopybadcopy/proofreading-for-spelling monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619107519200-R2FY8Q89L4SLKQTTDXR9/School-ad1.jpg Good Copy, Bad Copy - Proofreading for spelling https://www.dorisandbertie.com/goodcopybadcopy/do-you-need-a-formal-qualification-to-write monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619107591096-9P3FF79Y9EH50B81JSRH/School-ad1.jpg Good Copy, Bad Copy - Do you need a formal qualification to succeed as a writer or editor? https://www.dorisandbertie.com/goodcopybadcopy/insidious-or-invidious monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619107734009-ORZD1C7IVTEQYD1ZEPH8/School-ad1.jpg Good Copy, Bad Copy - Insidious or invidious https://www.dorisandbertie.com/goodcopybadcopy/sheer-or-shear monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1619107803497-M1HNV5CWEVGI4CONGXCU/School-ad1.jpg Good Copy, Bad Copy - Sheer or shear? https://www.dorisandbertie.com/goodcopybadcopy/2021/1/5/this-right-here-is-the-sole-purpose-of-all-business-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620289684582-VZ9UE79PEYJ0M7SPCDFD/School-ad1.jpg Good Copy, Bad Copy - This, right here, is the sole purpose of ALL business writing https://www.dorisandbertie.com/goodcopybadcopy/torturous-or-tortuous monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620291308584-6X4STB955D25LY5SXLA6/School-ad1.jpg Good Copy, Bad Copy - Torturous or tortuous? https://www.dorisandbertie.com/goodcopybadcopy/how-to-write-a-headline-part2 monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620291440185-1V61P7A2F9ERDXMMMT8B/School-ad1.jpg Good Copy, Bad Copy - How to write a headline (part two) https://www.dorisandbertie.com/goodcopybadcopy/how-to-write-a-case-study monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620291952192-0493V7JW567INT6Q0H3I/School-ad1.jpg Good Copy, Bad Copy - How to write a case study https://www.dorisandbertie.com/goodcopybadcopy/stuck-for-inspiration monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292022145-PMGUYRERWNRYV5YW592J/School-ad1.jpg Good Copy, Bad Copy - Looking for inspiration? https://www.dorisandbertie.com/goodcopybadcopy/worries-about-dumbing-down monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292126344-1KGIN7UXFVEQVZ233QTW/School-ad1.jpg Good Copy, Bad Copy - Why there’s no need to worry about dumbing down https://www.dorisandbertie.com/goodcopybadcopy/proofreading-catch-more-errors monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292211991-QSIK4UTLIQAMZGR0XILL/School-ad1.jpg Good Copy, Bad Copy - Proofreading: catch more errors https://www.dorisandbertie.com/goodcopybadcopy/2020/10/9/preposition monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1602237671993-DQEBYR6FEDOTVOUZLI92/pexels-joshua-miranda-4027658.jpg Good Copy, Bad Copy - Can you end a sentence with a preposition? https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292299706-S5T60BD8R35I1AAXE7KS/School-ad1.jpg Good Copy, Bad Copy - Can you end a sentence with a preposition? https://www.dorisandbertie.com/goodcopybadcopy/speech-marks monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292358070-LQN83HL8LPXA34AEYXS9/School-ad1.jpg Good Copy, Bad Copy - How to punctuate direct speech https://www.dorisandbertie.com/goodcopybadcopy/2019/12/10/3-common-grammar-errors-and-how-to-fix-them monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292411998-LK5659AQ8Q5ZMA6PK5LZ/School-ad1.jpg Good Copy, Bad Copy - 3 common grammar errors and how to fix them https://www.dorisandbertie.com/goodcopybadcopy/2019/11/26/podcast-e20-how-to-capture-the-right-tone-of-voice-for-your-brand monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1574771409753-OM8Y7WNI10H7EK9VFQDX/nick+parker+for+linkedIn.png Good Copy, Bad Copy - Podcast E20: How to capture the right tone of voice for your brand https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620292833759-H75OPZFBXAU7K8NNC4QH/School-ad1.jpg Good Copy, Bad Copy - Podcast E20: How to capture the right tone of voice for your brand https://www.dorisandbertie.com/goodcopybadcopy/2019/11/19/storytelling-for-business-how-to-hook-your-reader-in-and-keep-them-reading monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1574197186726-SXJSB1SWJQHXD23ZZ6AO/image-asset.gif Good Copy, Bad Copy - Storytelling for business: how to hook your reader in - and keep them reading https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293033749-MJ3BRELE7WRJGFAX0IIR/School-ad1.jpg Good Copy, Bad Copy - Storytelling for business: how to hook your reader in - and keep them reading https://www.dorisandbertie.com/goodcopybadcopy/2019/10/28/podcast-e20-halloween-special-how-to-make-it-as-a-horror-writer monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1572260536544-WLUVZMQYMW6AP9CFLO3A/CC-London-Portraits+-May+28+2019+34-4.jpg Good Copy, Bad Copy - Podcast E19: Halloween special - how to make it as a horror writer https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293099761-1O377NNGP1TQ8KL99HE5/School-ad1.jpg Good Copy, Bad Copy - Podcast E19: Halloween special - how to make it as a horror writer https://www.dorisandbertie.com/goodcopybadcopy/2019/10/23/sentence-surgery-2-beware-brackets monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293179993-U6RYC57B76XZ385EE1OR/School-ad1.jpg Good Copy, Bad Copy - Sentence Surgery #2: Beware Brackets! https://www.dorisandbertie.com/goodcopybadcopy/2019/10/7/founder-or-flounder monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293279426-ALPF513XXLIJK02K8MZ0/School-ad1.jpg Good Copy, Bad Copy - Founder or flounder? https://www.dorisandbertie.com/goodcopybadcopy/2019/10/4/podcast-e18-get-ready-for-nanowrimo monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1570187885648-PHUU21HO9V1UHA1V16QD/2019-07-24+07.28.34.jpg Good Copy, Bad Copy - Podcast E18: How to write a novel in a month Charlie Yarwood and Sophie Green of NaNoWriMo https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293360787-8WC7QTUV3EHLKJPKV6JA/School-ad1.jpg Good Copy, Bad Copy - Podcast E18: How to write a novel in a month https://www.dorisandbertie.com/goodcopybadcopy/editing-sentences-1 monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1567584686610-A1A1PLA6GII996M4GPO2/200tips-gif.gif Good Copy, Bad Copy - Sentence Surgery #1 – Breaking it Down https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293494380-DT3M7487U3OQ1V8TX9CW/School-ad1.jpg Good Copy, Bad Copy - Sentence Surgery #1 – Breaking it Down https://www.dorisandbertie.com/goodcopybadcopy/2019/9/1/podcast-e17-how-to-write-for-video monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1567338182251-5QAKE3QEV4O5HO1GCO3S/KW-edited-close-up.jpg Good Copy, Bad Copy - Podcast E17: How to write for video - About Kathryn Wolfe Kathryn is a highly experienced TV presenter coach, founding Pukka Presenting in 2003. She has trained hundreds of presenters including Julia Chatterley CNN anchor, David McClelland BBC technology broadcaster, Seema Jaswal BBC & ITV Sport, Marie Francoise Wolff QVC, Kerry Boyne CITV’s Scrambled, and Sita Thomas Channel 5’s Milkshake. Kathryn has devised and taught TV presenting courses at Universities and Colleges across UK and is a regular tutor at The Actors Centre and City Lit in Covent Garden. From 2006 – 2018 she was Senior Lecturer Media Performance and Course Leader TV Production at University of Bedfordshire, gaining 100% overall student satisfaction in 2017 National Student Survey for TV Production, and receiving 2018 Vice Chancellor’s Student Experience Award for Outstanding Commitment to Employability. As an author Kathryn has written two leading texts in this field - So You Want to be a TV Presenter, Nick Hern Books (2010), and The TV Presenter's Career Handbook, Focal Press (2014). Previously, Kathryn was a BBC trained TV director with over 20 years TV directing at BBC and ITV, credits include Teletubbies, Tweenies, Crimewatch UK, The Clothes Show, Record Breakers, and Michael Winner’s True Crimes. Kathryn has been selected to take part in six BAFTA juries to choose winning TV productions and TV presenters. LinkedIn: Kathryn Wolfe Twitter, Instagram: @pukkapresenting www.pukkapresenting.co.uk https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1567584321819-4FLPEKHUWOGGDM5WWJ5F/200tips-gif.gif Good Copy, Bad Copy - Podcast E17: How to write for video https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293556860-4YQ8GL4U1DWCO6BA5523/School-ad1.jpg Good Copy, Bad Copy - Podcast E17: How to write for video https://www.dorisandbertie.com/goodcopybadcopy/2019/8/18/podcast-e16-creative-ways-to-win-clients monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1566135044657-CP55BK9YFJWWFJ037D4C/headshot.jpg Good Copy, Bad Copy - Podcast E16: Creative ways to win copywriting clients - About Robbie King Robbie King is an ex advertising creative from London who decided to ditch the big smoke to become a freelancing digital nomad, working remotely as a conversion copywriter. These days he works from wherever he feels like which is usually somewhere tropical. Robbie works within a variety of niches but, given his interest in it, focuses on the blockchain industry. Find him at robbie@rdotk.co.uk linkedin.com/in/helloimrobbieking twitter.com/robbiekingthing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293615094-N11I6U0BHUHFHZ6GUDOE/School-ad1.jpg Good Copy, Bad Copy - Podcast E16: Creative ways to win copywriting clients https://www.dorisandbertie.com/goodcopybadcopy/2019/8/2/how-to-write-more-quickly-9-tips-for-becoming-a-more-efficient-writer monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1576489240780-YNNLWV1SP7PONK444N2Q/image-asset.gif Good Copy, Bad Copy - How to write more quickly: 10 tips for becoming a more efficient writer https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293683466-U8U2AZJI1I5KXGIQS0XV/School-ad1.jpg Good Copy, Bad Copy - How to write more quickly: 10 tips for becoming a more efficient writer https://www.dorisandbertie.com/goodcopybadcopy/2019/7/24/podcast-e15-how-to-tell-a-business-story monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1563959723821-6HCI2QWWTOIJADQJ3OYC/photo_400x400.jpg Good Copy, Bad Copy - Podcast E15: A BBC presenter on how to tell a good business story - About Jamie Robertson Jamie Robertson is a broadcaster, presenter and journalist at BBC News. He fronts the BBC World TV's flagship Business Edition programme as well as World Business report. With a specialist knowledge of international business and macro-economics, he has an ability to communicate complex ideas to anyone. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293738431-Q4DAMLT46Y454A93TOCC/School-ad1.jpg Good Copy, Bad Copy - Podcast E15: A BBC presenter on how to tell a good business story https://www.dorisandbertie.com/goodcopybadcopy/2019/7/23/10-pairs-of-words-youre-probably-confusing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293797324-841SRJ5MQWIN6PVMOSQM/School-ad1.jpg Good Copy, Bad Copy - 10 pairs of words people confuse all the time https://www.dorisandbertie.com/goodcopybadcopy/2019/7/25/how-to-use-mind-maps-to-find-your-angle monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293889524-MJMZCN9KG9XMZC3BBJWC/School-ad1.jpg Good Copy, Bad Copy - How to use mind maps to find your angle https://www.dorisandbertie.com/goodcopybadcopy/2019/7/10/podcast-e14-the-mathematician-who-teaches-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1562746846987-687A0IZOL4L9IU6HCUED/IMG_3120.JPG Good Copy, Bad Copy - Podcast E14: The mathematician who teaches writing - About Vin de Silva Vin de Silva was born in Ceylon (now Sri Lanka) and spent most of his formative years in the south-east of London. After completing his undergraduate and post-graduate studies in the UK, he moved to the USA and eventually took up a faculty position in the mathematics department at Pomona College in Claremont, California. He relishes the broad "liberal arts" outlook of his institution, regularly teaching the first-year writing and critical inquiry seminar in addition to his mathematics classes. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620293976269-H40AWTS2BSDFW029G9UM/School-ad1.jpg Good Copy, Bad Copy - Podcast E14: The mathematician who teaches writing https://www.dorisandbertie.com/goodcopybadcopy/2019/7/18/5-free-tools-to-improve-your-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294095636-W1176L1WCUZ5JUHVE73Y/School-ad1.jpg Good Copy, Bad Copy - 5 free tools to improve your writing https://www.dorisandbertie.com/goodcopybadcopy/2019/7/12/horde-or-hoard-how-to-tell-the-difference monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294164138-6GQ5HR1VR0Z5WWAYHKKO/School-ad1.jpg Good Copy, Bad Copy - 'Horde' or 'hoard'? How to tell the difference https://www.dorisandbertie.com/goodcopybadcopy/2019/7/7/podcast-e13-how-to-argue monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1562509411331-GKNV5B55CMS6OXQPHDLX/Cambridge%2BUnion.jpg Good Copy, Bad Copy - Podcast E13: How to argue effectively - About Tony Koutsoumbos Tony Koutsoumbos is the Director and founder of the UK's only professional debate training programme and membership organisation, the Great Debaters Club. He has delivered over 400 hours of training across 4 continents for government bodies, multi-national companies, inns of court, and international charities on how to apply the principles of adversarial debating to everyday disagreements and strategic decision-making. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294224048-KXR3JYCBTBY6NI6U1TJZ/School-ad1.jpg Good Copy, Bad Copy - Podcast E13: How to argue effectively https://www.dorisandbertie.com/goodcopybadcopy/2019/6/26/how-write-so-your-customers-love-you-even-when-youve-screwed-up monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1561975703474-YCPOK1CI5J8Y4Z2Y4FXF/valentines-day-3135789_1920.jpg Good Copy, Bad Copy - How to write an apology to a customer (and how not to) https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294269803-R46LF0NWZKUEE2RH9O7R/School-ad1.jpg Good Copy, Bad Copy - How to write an apology to a customer (and how not to) https://www.dorisandbertie.com/goodcopybadcopy/2019/6/27/appraise-or-apprise monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294354687-EBCK3RDN5EAZN0UOO8EX/School-a Good Copy, Bad Copy - Appraise or apprise? https://www.dorisandbertie.com/goodcopybadcopy/2019/6/24/podcast-e13-the-links-between-writing-and-music monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1561398523242-PPDHCLE2MSW4U42ABFVY/Headshot.jpeg Good Copy, Bad Copy - Podcast E12: The links between writing and music - About Elisabeth Parry Elisabeth Parry is a flute player, teacher and writer with a passion for exploring creativity in words and music. As a musician she has played in opera, ballet and symphony orchestras, and is highly regarded internationally as a specialist teacher of adult students at all stages of their musical development. As a writer, her work has included numerous academic and non-fiction articles and books, and she is currently working on the biography of Sir James Galway. Elisabeth brings her thoughtful and analytical approach equally to the playing, teaching and writing processes, and embraces a close connection between the two aspects of her career. She is particularly interested the cadence and shape of phrases, whether musical or written, and in her creative writing is fascinated by concepts of the "slipperiness" of time. In both her music and writing, Elisabeth believes that silence - the space between the notes and the unsaid beneath the words - is where the magic happens. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1561630155260-LZ1ACYBTOQMP1Y5Q2PBV/200tips-gif.gif Good Copy, Bad Copy - Podcast E12: The links between writing and music https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294408515-E303A1TNXIQ1BBZKVR0P/School-ad1.jpg Good Copy, Bad Copy - Podcast E12: The links between writing and music https://www.dorisandbertie.com/goodcopybadcopy/2019/6/20/the-factors-that-affect-tone-of-voice monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1561034863733-IV7I3BA97BO985FHBMCO/200tips-gif.gif Good Copy, Bad Copy - The factors that affect tone of voice https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294462394-6CXXH8EH9MTQR9C1R9NA/School-ad1.jpg Good Copy, Bad Copy - The factors that affect tone of voice https://www.dorisandbertie.com/goodcopybadcopy/2019/4/30/podcast-e12-how-to-write-a-thought-leadership-piece monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1556613658870-QPLMLPM59HFT2I92H7TU/Simon.jpg Good Copy, Bad Copy - Podcast E11: How to write like a thought leader - About Simon Philips Simon is a London-based consultant and writer. He started his career in advertising sales and spent nearly twenty years at The Economist in London, Hong Kong and Germany. After a brief dotcom stint, he was Global Head of Communications & Marketing at UBS Investment Bank and then Marketing Director for property company Grosvenor, before setting up his consulting business, helping B2B firms structure their marketing activities and develop effective communications. As well as writing marketing material and thought leadership for his own clients, he is an associate of Acritas, the legal research firm, and is closely involved in the development of their Thought Leadership evaluation tool, Brainbox. simon@structuredmarketing.co.uk www.structuredmarketing.co.uk https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294530442-SE728PK0C4I5PQ12BHN7/School-ad1.jpg Good Copy, Bad Copy - Podcast E11: How to write like a thought leader https://www.dorisandbertie.com/goodcopybadcopy/2019/5/28/podcast-e10-how-to-write-a-speech monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1559039577526-6N0QP07STEDTCQ31B9FI/Alan_Barker.jpg Good Copy, Bad Copy - Podcast E10: How to write a speech - About Alan Barker Alan Barker is an author and learning consultant. After studying and acting at Cambridge University, he acted professionally for 15 years, giving him insights into performance, language and rhetoric that inform all his work. He trains copywriting for the Chartered Institute of Marketing, speechwriting for the European Speechwriter Network and science communication for the British Science Association. He’s a keen musician and choral singer, and sometimes has time to walk his dog on the hills of Wiltshire, where he lives. Alan’s blog contains an ever-growing archive of articles and resources relating to his interests. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294603258-EI738J8FQRYBLJ7QIX0V/School-ad1.jpg Good Copy, Bad Copy - Podcast E10: How to write a speech https://www.dorisandbertie.com/goodcopybadcopy/2019/4/29/podcast-e9-how-to-write-for-internal-comms monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1556532754695-EYIVM303QXJVCUCTD2L5/Teresa+North+8337+low+res.jpg Good Copy, Bad Copy - Podcast E9: How to write for internal communications - About Teresa North Teresa North has had more than 20 years’ experience working in internal communication. After 15 years in in-house roles for companies including Microsoft, Prudential, Barclays and UBS, in 2011 Teresa founded Water Cooler, an award-winning internal communication consultancy that works with leaders to help them improve their employees’ work lives. Teresa’s clients include Microsoft, QBE, Macquarie Bank, British Council, Australia Post, LendLease, Gleeds, Australian Hearing, Telstra, Channel Nine, Blackmores, realestate.com.au and the Australian National Broadband Network. She is studying for a degree in photography. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294657979-PQMHTGQX92V7EB0XEB24/School-ad1.jpg Good Copy, Bad Copy - Podcast E9: How to write for internal communications https://www.dorisandbertie.com/goodcopybadcopy/2019/4/29/kmf3vogumkdtq4n24jwnr2nicpefcs monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1556531265058-ROJZCMKEW8ZCW5P36LKK/denim+collar+in+Cardiff.jpeg Good Copy, Bad Copy - Podcast E8: Why every writer should try their hand at poetry - About katy evans-bush Katy Evans-Bush is a poet, essayist, blogger, creative writing tutor, and freelance editor. Her most recent poetry publication is the prizewinning Broken Cities (Smith|Doorstop, 2017) and her book of essays, Forgive the Language, is available from Penned in the Margins. Her blog, Baroque in Hackney, was shortlisted for the George Orwell Prize for political writing. She is currently blogging at A Far Cry from Hackney, and her memoir of the same title is due out in 2019 from CB Editions. She lived in London for 35 years and is now based in Kent. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294904873-9P08AB6HX1TD6HG57JN8/School-ad1.jpg Good Copy, Bad Copy - Podcast E8: Why every writer should try their hand at poetry https://www.dorisandbertie.com/goodcopybadcopy/jeanne-mccarten monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1550661982334-AGQFD3UQD94F6R7COVPJ/Jeanne+McCarten.jpg Good Copy, Bad Copy - Podcast E7: Using corpora (language databases) to improve your writing - About Jeanne MccARten Jeanne McCarten has been involved in English Language Teaching in various roles for over 35 years. As a teacher, she has taught in Sweden, France, Malaysia and the UK, teaching at all levels from beginners to very advanced students. As a publisher, she specialised in developing grammar and vocabulary materials as well as materials to prepare students for Cambridge examinations. She was also closely involved in the development of the spoken English sections of the Cambridge International Corpus. Currently a freelance ELT writer and occasional teacher, her main interests lie in applying insights from corpus research to language teaching, about which she has published several academic papers. She is co-author of the internationally successful and ground breaking corpus-informed courses Touchstone, Viewpoint and Grammar for Business, all published by Cambridge University Press. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620294951773-2UKN5P7DI6B7MEO4K1H6/School-ad1.jpg Good Copy, Bad Copy - Podcast E7: Using corpora (language databases) to improve your writing https://www.dorisandbertie.com/goodcopybadcopy/2019/4/9/comma-splice monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1554819539115-7X819JE374FOKDFL2SSK/image-asset.gif Good Copy, Bad Copy - The comma splice: how to avoid the most common punctuation error there is https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295009340-M533FHU0Q9VJ0DZO1BE7/School-ad1.jpg Good Copy, Bad Copy - The comma splice: how to avoid the most common punctuation error there is https://www.dorisandbertie.com/goodcopybadcopy/2019/4/4/averse-or-adverse monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295118964-NEAGNJTL5542XO8QHF47/School-ad1.jpg Good Copy, Bad Copy - Averse or adverse? https://www.dorisandbertie.com/goodcopybadcopy/2019/2/22/shannon-denny monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1550840300079-2Q0YMLZWN82CDQ42H6QA/Shannon.jpg Good Copy, Bad Copy - Podcast E6: Living the dream as tech copywriter and surf girl - About Shannon munro Denny Shannon Munro Denny is a copywriter and editor. Raised in the US, she has lived in Britain since 2000. She holds history and journalism degrees, and previously worked as a journalist. As well as working for technology and marketing clients such as Google, Kantar and Global Media, she has collaborated on several books, including the Surf Girl Handbook and the Surf Cafe Cookbook. Her hobbies include surfing and waiting to go surfing. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1554207820436-ZP8TAIQ17NJ4G7CCITIS/200tips-gif.gif Good Copy, Bad Copy - Podcast E6: Living the dream as tech copywriter and surf girl https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295234374-W9QSCEU8MJM5PU7U7P61/School-ad1.jpg Good Copy, Bad Copy - Podcast E6: Living the dream as tech copywriter and surf girl https://www.dorisandbertie.com/goodcopybadcopy/2019/3/27/how-to-edit-your-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553682646382-YJ8KO2B62VROD4MBCI2Z/200tips-gif.gif Good Copy, Bad Copy - How to edit your writing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295333185-6F1CH0JAMPRF51583C5V/School-ad1.jpg Good Copy, Bad Copy - How to edit your writing https://www.dorisandbertie.com/goodcopybadcopy/2019/2/27/how-to-write-a-report-seven-questions-to-ask-before-you-start-drafting monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1551274143341-1G8RSY7X60OC5VS5SSS7/horrible-report-annotated.jpg Good Copy, Bad Copy - How to write a report: seven questions to ask before you start drafting https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553106983628-72GW9PTHTQJGB9J79X6Y/200tips-subscribe.gif Good Copy, Bad Copy - How to write a report: seven questions to ask before you start drafting https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295412063-6B5PFN4ZTQKGK9TWALIX/School-ad1.jpg Good Copy, Bad Copy - How to write a report: seven questions to ask before you start drafting https://www.dorisandbertie.com/goodcopybadcopy/2019/3/5/are-you-making-these-semicolon-mistakes monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1551789998105-DCTIXQLLHLPZQJTB4LNQ/200tips-gif.gif Good Copy, Bad Copy - Are you making these semicolon mistakes? https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295477470-2AUX8OZ1IMGINYFPJKB2/School-ad1.jpg Good Copy, Bad Copy - Are you making these semicolon mistakes? https://www.dorisandbertie.com/goodcopybadcopy/2019/3/15/trailer-for-coffee-tea-or-something-stronger monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295538310-2DOCHZ0CR9IYFD8DWYMX/School-ad1.jpg Good Copy, Bad Copy - Trailer for Coffee, Tea or Something Stronger? https://www.dorisandbertie.com/goodcopybadcopy/2019/2/18/dunlin-press monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1550491767042-QZ4C8TWTUZRRGL0P70IM/Ella+and+Martin+Dunlin+Press+revised+2.jpg Good Copy, Bad Copy - Podcast E5: The creative couple who launched their own publishing house https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295586883-SAMUZI8LRDITFHD2YK21/School-ad1.jpg Good Copy, Bad Copy - Podcast E5: The creative couple who launched their own publishing house https://www.dorisandbertie.com/goodcopybadcopy/dr-karen-ottewell monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1550153712819-7SHO9598MU4388EOYPBJ/karen+ottewell+picture.jpg Good Copy, Bad Copy - Podcast E4: Why is academic writing so hard? - About Dr Karen Ottewell Dr Karen Ottewell is a Fellow of Lucy Cavendish College, Cambridge and Director of Academic Development and Training for International Students in the Language Centre at the University of Cambridge. In 2016, she won the prestigious Pilkington Teaching Prize for her work at the Cambridge Language Centre. She’s currently pursuing a second doctorate on ways to help students develop their academic writing skills. Her professional interests include assessment design, transferable skills training, contrastive rhetoric and defining the ‘cultural’ influence on writing, the international student experience, and transition to UK HE. Language Centre, University of Cambridge Karen’s LinkedIn profile https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553084851806-SLQOUO5GRV8L3YNPQU8V/200tips-gif.gif Good Copy, Bad Copy - Podcast E4: Why is academic writing so hard? https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295653925-BLGZ4LV7ZCQO5M9CN1ZS/School-ad1.jpg Good Copy, Bad Copy - Podcast E4: Why is academic writing so hard? https://www.dorisandbertie.com/goodcopybadcopy/tom-albrighton monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940858693-S8G5PRFXNZDW7ND9ENQ7/Tom-Albrighton-mono-500px.jpeg.jpg Good Copy, Bad Copy - Podcast E3: How to make it in B2B copywriting - About Tom albrighton Tom Albrighton has been a professional copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels, working for household names like Prudential, Jeyes and Fuji, as well as dozens of small businesses and marketing agencies. Tom is also a co-founder of the Professional Copywriters’ Network, the UK alliance of commercial writers. In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295710734-P9H73ATKUWQEDL2GEVVD/School-ad1.jpg Good Copy, Bad Copy - Podcast E3: How to make it in B2B copywriting https://www.dorisandbertie.com/goodcopybadcopy/rosie-fiore monthly 0.5 2021-05-06 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940857809-WHB0AHN5ZG9116W7CWEK/DSC_0417c.jpg Good Copy, Bad Copy - Podcast E2: From copywriter to full-time novelist - About Rosie Fiore Rosie Fiore https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295772276-2HT34E2AL07P17TPVALN/School-ad1.jpg Good Copy, Bad Copy - Podcast E2: From copywriter to full-time novelist https://www.dorisandbertie.com/goodcopybadcopy/professor-mike-mccarthy monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1550246669674-D7H81C7BBWXCEOQK5G04/Mike+promo+picture-inset.jpg Good Copy, Bad Copy - Podcast E1: Using grammar to be a more effective writer - About Professor mike Mccarthy Professor Mike McCarthy is one of the world's leading authorities on the English language, having spent the past 50 (yes, 50!) years researching, teaching and writing about it. Mike has taught all over the world and is the author of more than 50 books and 109 academic papers dealing with the research and teaching of the English language. For more information, visit Mike's website https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940857936-4XT9NP03CUAUMHW18K7B/101-Tips-Amazon-Press-front-Cover-small.jpg Good Copy, Bad Copy - Podcast E1: Using grammar to be a more effective writer - Mike’s new book A guide to the most common errors made by learners of English, based on Mike’s notes and observations from his 50-year career https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940857830-DAPDYY0KWU9D1X2F6HRZ/Grammar-New-ed-Kindle-Cover.jpg Good Copy, Bad Copy - Podcast E1: Using grammar to be a more effective writer - Updated edition Mike’s handy A-Z guide of the most common queries people have about using English. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553084652556-2X6ZW0WFAJUVQ1O5BCHF/200tips-gif.gif Good Copy, Bad Copy - Podcast E1: Using grammar to be a more effective writer https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295856283-FWYAPCVAQEGWP7SR6WB9/School-ad1.jpg Good Copy, Bad Copy - Podcast E1: Using grammar to be a more effective writer https://www.dorisandbertie.com/goodcopybadcopy/2019/02/21/9-writing-tips-from-my-podcast-chats-with-pro-writers monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1551739400546-36YIQWYJNYLVEWTG1CKM/200tips-gif.gif Good Copy, Bad Copy - 10 writing tips from my podcast chats with pro writers https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620295918028-C3QY9JDHMIZ6O9X8OZSW/School-ad1.jpg Good Copy, Bad Copy - 10 writing tips from my podcast chats with pro writers https://www.dorisandbertie.com/goodcopybadcopy/2019/02/08/how-to-interview-someone-to-guarantee-great-copy monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296101445-6ZWK61FFOU89G21B5T4U/School-ad1.jpg Good Copy, Bad Copy - How to interview someone to guarantee great copy https://www.dorisandbertie.com/goodcopybadcopy/2019/01/16/pore-or-pour monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296163722-YTR2L7V73SVBY6K84GTK/School-ad1.jpg Good Copy, Bad Copy - Pore or pour? https://www.dorisandbertie.com/goodcopybadcopy/2018/12/20/structure-story-maximum-impact monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296216853-8RK8UL4W8Y80HAOH41TY/School-ad1.jpg Good Copy, Bad Copy - How to structure a story for maximum impact https://www.dorisandbertie.com/goodcopybadcopy/2018/12/13/order-meaning-use-abuse monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296298815-ZGSIR8TPTQNJ39343ZDL/School-ad1.jpg Good Copy, Bad Copy - "In order to" – meaning, use and abuse https://www.dorisandbertie.com/goodcopybadcopy/2018/08/19/bear-or-bare monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940856479-9ARE3C8SUYELWWIFX8DH/bear-arms.jpg Good Copy, Bad Copy - 'Bear' or 'bare'? Man firing pistol at firing range https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940855779-KU5KE501HW4TIDI3HKGY/bare-arms2.jpg Good Copy, Bad Copy - 'Bear' or 'bare'? Bodybuilder with sleeveless top https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940856980-3JM4DZR8WL01UJ9R3XZ2/bear-with-me.jpg Good Copy, Bad Copy - 'Bear' or 'bare'? Bored women on phone https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940856079-2K2MXS3X9I5R6R615C4O/bare-with-me2.jpg Good Copy, Bad Copy - 'Bear' or 'bare'? Men with bare ankles https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296348967-V8DOLB3HQPKT0MQHF4G8/School-ad1.jpg Good Copy, Bad Copy - 'Bear' or 'bare'? https://www.dorisandbertie.com/goodcopybadcopy/2018/08/02/rain-rein-reign monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296403201-VMNXCGJZE2BIM8CA48FD/School-ad1.jpg Good Copy, Bad Copy - 'Rain', 'rein' or 'reign'? https://www.dorisandbertie.com/goodcopybadcopy/2018/07/11/communicating-techie-stuff-start monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296466737-ZMZ857OEU3JQJUXHFQVI/School-ad1.jpg Good Copy, Bad Copy - Communicating techie stuff? Start with the 'why' https://www.dorisandbertie.com/goodcopybadcopy/2018/07/05/mailbox-tell-clients-youre-newbie-copywriter monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296668901-QH2AXYQ5ZFY8DQOPH597/School-ad1.jpg Good Copy, Bad Copy - Mailbox: Should you tell clients you're a newbie copywriter? https://www.dorisandbertie.com/goodcopybadcopy/2018/04/18/make-writing-flow monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296730757-CN7FYRQ6RV4028P59LKT/School-ad1.jpg Good Copy, Bad Copy - How to make your writing flow https://www.dorisandbertie.com/goodcopybadcopy/2018/03/08/avoid-research-overwhelm monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296789320-EN3G5TZXLVSJY6PYTG5H/School-ad1.jpg Good Copy, Bad Copy - How to avoid research overwhelm https://www.dorisandbertie.com/goodcopybadcopy/2018/02/26/write-headline-part-one monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296842220-4GMZ7POBW7OVLVXEQ3H4/School-ad1.jpg Good Copy, Bad Copy - How to write a headline (part one) https://www.dorisandbertie.com/goodcopybadcopy/2017/06/01/unexpected-benefits-learning-write monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296895923-FIUJD4TVR7S98OVCRTJL/School-ad1.jpg Good Copy, Bad Copy - The unexpected benefits of learning to write https://www.dorisandbertie.com/goodcopybadcopy/2017/04/11/united-airlines-not-write-apology monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940854765-YEVV2942HRYFYBF9L7X0/United-1.png Good Copy, Bad Copy - United Airlines: how not to write an apology Airplane with blood spatter https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620296943414-YFT0Y50YWEPXC8ZTENP3/School-ad1.jpg Good Copy, Bad Copy - United Airlines: how not to write an apology https://www.dorisandbertie.com/goodcopybadcopy/2017/02/14/sentence-structure-how-to-make-your-sentences-much-easier-to-read monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940854316-8Z2G2ASORYCUFK2ITH6Q/Polymer-1.png Good Copy, Bad Copy - Sentence structure: How to make your sentences much easier to read Drawing of scientist holding a beaker https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620297004348-CW0ZYQJNCDOJTOWYGRJG/School-ad1.jpg Good Copy, Bad Copy - Sentence structure: How to make your sentences much easier to read https://www.dorisandbertie.com/goodcopybadcopy/2017/01/20/empathy-mapping-get-inside-head-reader monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940854122-WU46Y1LZ68BH1SO3SF45/Empathy.jpg Good Copy, Bad Copy - Empathy mapping: How to get inside your reader's head Empathy mapping: cartoon of map with the word 'empathy' written on it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620297101868-QBTQ32GOLTHVJ8DPVCLY/School-ad1.jpg Good Copy, Bad Copy - Empathy mapping: How to get inside your reader's head https://www.dorisandbertie.com/goodcopybadcopy/2016/10/07/culture-shapes-way-write monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940854191-NKR96DG7G1NDDYTL93IG/culture.jpg Good Copy, Bad Copy - How your culture shapes the way you write cartoon of a world globe and restaurant cloche https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620297266930-9L4N8PUOYG8BXUDXYACG/School-ad1.jpg Good Copy, Bad Copy - How your culture shapes the way you write https://www.dorisandbertie.com/goodcopybadcopy/2016/05/10/writing-deadline monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940852173-I6OQOIOC9ABLBEV1EY2G/deadline.gif Good Copy, Bad Copy - Writing to deadline: pragmatism vs. perfectionism cartoon of ticking clock https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298063583-JXVUWY4RSAGDQGLJIJ6F/School-ad1.jpg Good Copy, Bad Copy - Writing to deadline: pragmatism vs. perfectionism https://www.dorisandbertie.com/goodcopybadcopy/2016/04/26/business-proposals monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940851528-KFBRO8D2A89OCZJFRRY6/signpost.gif Good Copy, Bad Copy - Business proposals: how to persuade at every level cartoon of street signpost indicating two different directions https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298363366-169OULK5BXXTKMC6YU38/School-ad1.jpg Good Copy, Bad Copy - Business proposals: how to persuade at every level https://www.dorisandbertie.com/goodcopybadcopy/2016/04/19/vision-statement monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940810822-NQM0YEHT9J0NQWRZN36M/Binoculars.jpg Good Copy, Bad Copy - Vision statement? Apply this three-part test before you hit 'send' cartoon of a pair of binoculars https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298411653-16ZBAD3FUJNSHS1HITZ8/School-ad1.jpg Good Copy, Bad Copy - Vision statement? Apply this three-part test before you hit 'send' https://www.dorisandbertie.com/goodcopybadcopy/2016/04/11/get-dont-pay-writers monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298461018-N6SBEZENIILHZITLRUSI/School-ad1.jpg Good Copy, Bad Copy - Content marketing: What you get when you don't pay writers https://www.dorisandbertie.com/goodcopybadcopy/2016/04/05/what-is-a-copywriter monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940851295-3VVCDTPMAKLXWXDNV070/hats-1.jpg Good Copy, Bad Copy - What is a copywriter? (Hint: writing's only half the job) cartoon of different copywriter hats https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298502467-DOJLEECXOAW7ML127T5F/School-ad1.jpg Good Copy, Bad Copy - What is a copywriter? (Hint: writing's only half the job) https://www.dorisandbertie.com/goodcopybadcopy/2016/02/25/audience-analysis-talking-right-reader monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940849611-G7IXNVKGKOESV1JTFUXT/audience_web.jpg Good Copy, Bad Copy - Audience analysis: are you talking to the right reader? anonymous cartoon people one with question mark for face https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549632627192-T6QWEPKUEZYO2F1OBQYP/image-asset.jpeg Good Copy, Bad Copy - Audience analysis: are you talking to the right reader? https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298551547-OR4UVMFANZ72DPB8IQBE/School-ad1.jpg Good Copy, Bad Copy - Audience analysis: are you talking to the right reader? https://www.dorisandbertie.com/goodcopybadcopy/2016/02/10/writing-coaching-never-just-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940850116-6R94ZF017EMGQQ6XF0G6/dumbell_web.jpg Good Copy, Bad Copy - Writing coaching: it's never just about the writing cartoon of a set of dumbbells https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298665288-7E174869QWEE82BZ3KLI/School-ad1.jpg Good Copy, Bad Copy - Writing coaching: it's never just about the writing https://www.dorisandbertie.com/goodcopybadcopy/2016/02/01/googles-go-announcement-means-website-copy monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940850304-V35163HTVCLDK4FWYLOW/goboard.jpg Good Copy, Bad Copy - What Google's Go announcement means for your website copy goboard https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298707652-Y621YFADUB5JDGZUYK7E/School-ad1.jpg Good Copy, Bad Copy - What Google's Go announcement means for your website copy https://www.dorisandbertie.com/goodcopybadcopy/2016/01/25/passive-verbs-why-do-all-writers-hate-them monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940849370-QWJX4P5ZVT2AJVODLNCL/Sheriff2.jpg Good Copy, Bad Copy - Passive verbs: why do all writers hate them? Cartoon of smoking revolver and a sheriff's badge with bullet hole through it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298830854-EG449J838QGS6NMZ4F0X/School-ad1.jpg Good Copy, Bad Copy - Passive verbs: why do all writers hate them? https://www.dorisandbertie.com/goodcopybadcopy/2016/01/04/sophisticated-tone-of-voice monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940849575-6520NPADVMM5XO5S6M6T/books.jpg Good Copy, Bad Copy - How do you nail a 'sophisticated' tone of voice? Cartoon of a dictionary and a grammar book https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620298875036-N5JRJBAANZ621JBIT0FV/School-ad1.jpg Good Copy, Bad Copy - How do you nail a 'sophisticated' tone of voice? https://www.dorisandbertie.com/goodcopybadcopy/2015/11/20/inverted-pyramid-how-to-write-with-impact monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940855078-AZH12EVUQSIDB9R286QF/pyramid.png Good Copy, Bad Copy - Inverted pyramid: how to write with impact drawing of upside down pyramid https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306529433-IKTSZDNCCYS9VFNTLGO3/School-ad1.jpg Good Copy, Bad Copy - Inverted pyramid: how to write with impact https://www.dorisandbertie.com/goodcopybadcopy/2015/11/06/writing-an-email-scrap monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940848710-8HILUCSV68KV1G4S1HD7/Scrapit.jpg Good Copy, Bad Copy - Writing an email? Why you need to SCRAP it! How to write an email https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553110080835-WYZJ7R04BQ29XKE0PY20/200tips-gif.gif Good Copy, Bad Copy - Writing an email? Why you need to SCRAP it! https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306584746-ATNSIBCV3UDIZVF6ZTY1/School-ad1.jpg Good Copy, Bad Copy - Writing an email? Why you need to SCRAP it! https://www.dorisandbertie.com/goodcopybadcopy/2015/10/01/38-writing-tools-to-help-take-the-worry-out-of-writing monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940847602-JZIHKZZC7WI32YZSQ3MM/38_Writing_Tools.jpg Good Copy, Bad Copy - 38 Writing Tools to Help Take the Worry Out of Writing picture of broadcast radio https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306648731-KRSBB66ETY1UPBHQ6ZD1/School-ad1.jpg Good Copy, Bad Copy - 38 Writing Tools to Help Take the Worry Out of Writing https://www.dorisandbertie.com/goodcopybadcopy/2015/08/04/executive-summary-how-to-wow-your-readers monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940846832-DNQPQNMJI85OJN8JU74H/ExecutiveSummary.jpg Good Copy, Bad Copy - Executive summary: how to wow your readers How to write an executive summary https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306696749-VO3Q2RXTDWHJV59HCGJU/School-ad1.jpg Good Copy, Bad Copy - Executive summary: how to wow your readers https://www.dorisandbertie.com/goodcopybadcopy/2015/07/28/report-writing-be-clear-about-what-you-want monthly 0.5 2022-01-27 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940847426-IBD5WJ6WWMTUIT1PG3X0/report_writing.jpg Good Copy, Bad Copy - Report writing: be clear about what you want! report writing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306769776-5O5DWCQ4WTB7T9JBGQWE/School-ad1.jpg Good Copy, Bad Copy - Report writing: be clear about what you want! https://www.dorisandbertie.com/goodcopybadcopy/2015/07/20/writing-speed-long-take-write-something monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940847417-YF9M138ZGTXUA4WE3MLE/photo-1436076838903-fd4dd41d99c4.jpg Good Copy, Bad Copy - Writing speed: How long does it take to write something? Writing speed https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553107692989-SIIZIFPZK52F3IVXIA9M/200tips-gif.gif Good Copy, Bad Copy - Writing speed: How long does it take to write something? https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306845359-QP7VCSXD5RIKE8HE9MED/School-ad1.jpg Good Copy, Bad Copy - Writing speed: How long does it take to write something? https://www.dorisandbertie.com/goodcopybadcopy/2015/01/06/how-to-pitch-any-idea-to-any-person monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620306897035-M6FDET6BPCMNOQYAK4L5/School-ad1.jpg Good Copy, Bad Copy - How to pitch any idea to any person https://www.dorisandbertie.com/goodcopybadcopy/2014/10/31/50-super-quick-business-writing-tips monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307011164-3WOBEKSEB5F2BJ3ILKTP/School-ad1.jpg Good Copy, Bad Copy - 50 super-quick business writing tips https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1614960043532-X85JPR4DH9BNDGX4ODN9/200tips-gif.gif Good Copy, Bad Copy - 50 super-quick business writing tips https://www.dorisandbertie.com/goodcopybadcopy/2014/10/16/innovation-solutions-integrated-stuff monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940843761-N2GZL3P7OUQQNKATVCLO/VCE.jpg Good Copy, Bad Copy - Innovation! Solutions! Integrated stuff! VCE https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940844270-P4WZTDTDD39NLBZ47VAF/VCE2.jpg Good Copy, Bad Copy - Innovation! Solutions! Integrated stuff! VCE2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307077003-9V00X5DCIC6F1WO5X9NT/School-ad1.jpg Good Copy, Bad Copy - Innovation! Solutions! Integrated stuff! https://www.dorisandbertie.com/goodcopybadcopy/2014/09/30/someones-been-taking-the-idea-of-integrated-marketing-a-bit-too-far monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940843615-EMJ9OS3UMGJEMPDB37YM/photo.jpg Good Copy, Bad Copy - Someone's been taking the idea of "integrated marketing" a bit too far TSB poster https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307129076-4YTPBEV88RA1B0YIH68O/School-ad1.jpg Good Copy, Bad Copy - Someone's been taking the idea of "integrated marketing" a bit too far https://www.dorisandbertie.com/goodcopybadcopy/2014/09/24/is-this-the-most-ridiculous-job-advert-of-all-time monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307179033-S81GDHC0BHN7NT3YD2FV/School-ad1.jpg Good Copy, Bad Copy - Is this the most ridiculous job advert of all time? https://www.dorisandbertie.com/goodcopybadcopy/2014/09/17/new-series-the-blogs-you-really-should-be-reading-if-you-care-about-copy monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307222630-C1HMTFJW712NP0DK9IQL/School-ad1.jpg Good Copy, Bad Copy - New series: the blogs you really should be reading if you care about copy https://www.dorisandbertie.com/goodcopybadcopy/2014/04/15/youre-going-to-love-this-priceless-bit-of-management-consultancy-speak monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307277204-NHRAT3EMVZQ9USNQBQ7L/School-ad1.jpg Good Copy, Bad Copy - You're going to love this priceless bit of management consultancy-speak https://www.dorisandbertie.com/goodcopybadcopy/2014/04/10/need-to-say-sorry-heres-the-one-word-you-must-never-use monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307326676-BOEJ7Q1OJ3R04VKVO2VI/School-ad1.jpg Good Copy, Bad Copy - How to say sorry: the one word you must never use https://www.dorisandbertie.com/goodcopybadcopy/2014/03/05/how-not-to-break-bad-news monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940842902-XD8BPK0H0XDBK4WZFHOY/photo-21-e1393582020625.jpg Good Copy, Bad Copy - How not to break bad news Thameslink transformation https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940843473-BCS4ZTO8FSSQQYS568TG/thameslink.tiff Good Copy, Bad Copy - How not to break bad news thameslink https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307371904-PG226M22V76J1HRPT9L7/School-ad1.jpg Good Copy, Bad Copy - How not to break bad news https://www.dorisandbertie.com/goodcopybadcopy/2014/02/27/id-be-tempted-to-apply-for-this-job-if-i-could-work-out-what-it-involved monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307422681-7UZMBU6LBUMN096G8QNM/School-ad1.jpg Good Copy, Bad Copy - I'd be tempted to apply for this job if I could work out what it involved https://www.dorisandbertie.com/goodcopybadcopy/2014/01/17/a-great-university-deserves-better-marketing-than-this monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940842376-2R04A3H6WWMWIM6X4Z2B/SOAS.jpg Good Copy, Bad Copy - A great university deserves better marketing than this SOAS https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940842766-I7QQ9V8E3Z9X7X46B0R5/SOAS2.jpg Good Copy, Bad Copy - A great university deserves better marketing than this SOAS2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307478614-NE5HAWA6DNLRF5YFWAZN/School-ad1.jpg Good Copy, Bad Copy - A great university deserves better marketing than this https://www.dorisandbertie.com/goodcopybadcopy/2014/01/07/writing-structure monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/278c3ea9-ba6a-4b80-8ca2-26cf47201920/business-camera-coffee-1509428.jpg Good Copy, Bad Copy - Easily structure your writing with this 5-minute technique a confusing mind map https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940841847-TZTEIPQESLEFIR1I59AC/feature-81-mind-map.gif Good Copy, Bad Copy - Easily structure your writing with this 5-minute technique feature-81-mind-map https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307533937-HHX0OR27PRFJM6A91LGX/School-ad1.jpg Good Copy, Bad Copy - Easily structure your writing with this 5-minute technique https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1573208460880-23YY0X7BDQADYDREJBJD/200tips-gif.gif Good Copy, Bad Copy - Easily structure your writing with this 5-minute technique https://www.dorisandbertie.com/goodcopybadcopy/2013/11/27/hr-speak-at-its-worst monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307682637-19XUJBBN8NM8GQGAY7Q5/School-ad1.jpg Good Copy, Bad Copy - HR-speak at its worst https://www.dorisandbertie.com/goodcopybadcopy/2013/11/20/what-were-these-writers-thinking monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940838665-C3LATX9IZWQVBGNR2VCK/comestibles.jpg Good Copy, Bad Copy - What were these writers thinking? Tesco comestibles https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940840561-UH8WW97FFCVFE9TVATCO/skin.jpg Good Copy, Bad Copy - What were these writers thinking? Hannibal Lecter's restaurant https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940839578-0REP8LXHUQXOTPK3B7RV/hassle.jpg Good Copy, Bad Copy - What were these writers thinking? Hassle https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940839637-KBC9CLFK8F01V4VRCMEG/its.jpg Good Copy, Bad Copy - What were these writers thinking? Apostrophe crime https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940839060-ZA683RIDZP6Y5P111YBA/crick.jpg Good Copy, Bad Copy - What were these writers thinking? Bernard Crick https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940841073-0193NF8JPFZM9T2D1UD3/thought.jpg Good Copy, Bad Copy - What were these writers thinking? thought https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940841263-FFNWQXONK4JOUSCENSP5/underfoot1.jpg Good Copy, Bad Copy - What were these writers thinking? underfoot https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940840366-5PLX87N1EADEATX9M8FB/procrastination.jpg Good Copy, Bad Copy - What were these writers thinking? procrastination https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549888071232-IUTGNSYPTLZ7GT67DPR8/soas.tiff Good Copy, Bad Copy - What were these writers thinking? SOAS https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307761066-3L1VQIIAXXWIT86J3UFY/School-ad1.jpg Good Copy, Bad Copy - What were these writers thinking? https://www.dorisandbertie.com/goodcopybadcopy/2013/11/12/13-arguments-to-try-next-time-someone-accuses-you-of-dumbing-down-and-1-you-should-avoid monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307840575-N9A6WWHFA6A4EAKG43VH/School-ad1.jpg Good Copy, Bad Copy - 13 arguments to try next time someone accuses you of dumbing down (and 1 you should avoid) https://www.dorisandbertie.com/goodcopybadcopy/2013/11/05/readability-its-not-just-about-sentence-length monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836847-OEJGX8R4NPR6X9Y4E9G7/GVB1.jpg Good Copy, Bad Copy - Readability: it's not just about sentence length GVB1 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940837699-PDXQ8ZOTN8JO253L7HXU/GvB2.jpg Good Copy, Bad Copy - Readability: it's not just about sentence length GvB2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940837778-IQFE95SENYLVB1LXH4E4/GvB3.jpg Good Copy, Bad Copy - Readability: it's not just about sentence length GvB3 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940838053-PUL5N0CRC4N166TZKSY3/GvB4.jpg Good Copy, Bad Copy - Readability: it's not just about sentence length GvB4 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307897423-12EUOB181GOOD31IVG4X/School-ad1.jpg Good Copy, Bad Copy - Readability: it's not just about sentence length https://www.dorisandbertie.com/goodcopybadcopy/2013/10/29/employee-engagement-if-youre-not-asking-this-one-question-youre-not-really-getting-it monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307946069-YTO79W5F858K7UAKA03U/School-ad1.jpg Good Copy, Bad Copy - Employee engagement: if you’re not asking this one question, you’re not really getting it https://www.dorisandbertie.com/goodcopybadcopy/2013/10/23/communicators-is-this-why-youre-not-getting-buy-in-for-your-work monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620307992421-ZQWDM679F204JHE94P2Z/School-ad1.jpg Good Copy, Bad Copy - Communicators, is this why you're not getting "buy-in" for your work? https://www.dorisandbertie.com/goodcopybadcopy/2013/10/16/the-sobering-truth-about-how-your-readers-really-see-you monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940838550-CANEWOHQQEJHJK4XEVRN/Readers.jpg Good Copy, Bad Copy - The sobering truth about how your "readers" really see you Cartoon about engaging readers https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308038204-PN9H1CQ5P4HD7ND1KEMM/School-ad1.jpg Good Copy, Bad Copy - The sobering truth about how your "readers" really see you https://www.dorisandbertie.com/goodcopybadcopy/2013/10/09/six-vital-things-you-missed-in-your-last-comms-audit-part-2-of-2 monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836654-9HYBZOU2QXZIDZIVI60B/Collaboration.jpg Good Copy, Bad Copy - Six vital things you missed in your last comms audit (part 2 of 2) Collaboration https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308086735-483AHX9DK0C0DQ5DU6IG/School-ad1.jpg Good Copy, Bad Copy - Six vital things you missed in your last comms audit (part 2 of 2) https://www.dorisandbertie.com/goodcopybadcopy/2013/10/02/there’s-a-massive-hole-in-your-corporate-communications-audit-–-and-well-show-you-how-to-fix-it-part-1-of-2 monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308140225-T59DXBUWB6VKVRI4VLZG/School-ad1.jpg Good Copy, Bad Copy - There’s a massive hole in your corporate communications audit – and we'll show you how to fix it (part 1 of 2) https://www.dorisandbertie.com/goodcopybadcopy/2013/09/11/courteous-english-can-make-readers-angry monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836469-MGK2L13Z45G0PA9L4FAP/ItWouldBeGreatly.jpg Good Copy, Bad Copy - Your attempts to be courteous can actually offend Courteous language that can offend https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308210029-SG02YSBBGAWUFNBOU72R/School-ad1.jpg Good Copy, Bad Copy - Your attempts to be courteous can actually offend https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1553107445784-W4DV3ZII0RHCIVOHQXDU/200tips-gif.gif Good Copy, Bad Copy - Your attempts to be courteous can actually offend https://www.dorisandbertie.com/goodcopybadcopy/2013/07/01/a-great-example-of-why-corporate-tone-of-voice-guidelines-are-usually-pointless monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308307923-3SS7COXYJTME51HE3PBX/School-ad1.jpg Good Copy, Bad Copy - A great example of why corporate tone of voice guidelines are usually pointless https://www.dorisandbertie.com/goodcopybadcopy/2013/06/03/huh monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836394-C2GOX2AA00D2B103WQY1/Mobius_Strip.png Good Copy, Bad Copy - Huh? Mobius_Strip https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308381373-KARZ13ERHHFV02ITICCY/School-ad1.jpg Good Copy, Bad Copy - Huh? https://www.dorisandbertie.com/goodcopybadcopy/2013/03/07/targeted-to-mislead monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308440730-9MM86HOGV8FI3CNOHA55/School-ad1.jpg Good Copy, Bad Copy - Targeted to mislead? https://www.dorisandbertie.com/goodcopybadcopy/2013/03/01/ovarian-cancer-those-words-still-haunt-me monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308653071-YV3Z23I49J9N72UQ3ZBR/School-ad1.jpg Good Copy, Bad Copy - Ovarian cancer: "Those words still haunt me" https://www.dorisandbertie.com/goodcopybadcopy/2013/02/25/writing-about-diversity-then-keep-it-real monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836151-ESOQEH0IZFWTFAMAMJJ6/diversity.jpg Good Copy, Bad Copy - Writing about diversity? Then keep it real cartoon of flute and marathon number https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308692063-AM2KSIHIQNCC8PAL6YUF/School-ad1.jpg Good Copy, Bad Copy - Writing about diversity? Then keep it real https://www.dorisandbertie.com/goodcopybadcopy/2013/02/20/advise-revert-and-the-importance-of-empathy monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308731682-GKTHXOGK5016W7B8O0AX/School-ad1.jpg Good Copy, Bad Copy - "Advise", "revert" and the importance of empathy https://www.dorisandbertie.com/goodcopybadcopy/2013/02/12/dangling-modifier monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308771186-QSAQMKPL9BMYOW27BICQ/School-ad1.jpg Good Copy, Bad Copy - The dangling modifier and muddled thinking https://www.dorisandbertie.com/goodcopybadcopy/2013/01/28/could-you-say-it-more-simply monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308809703-GZT6FMTUX440ZH6UAZTH/School-ad1.jpg Good Copy, Bad Copy - Could you say it more simply? https://www.dorisandbertie.com/goodcopybadcopy/2013/01/24/are-jargon-weary-investors-ditching-apple monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620308860338-L36802ES79XN36ADR6IQ/School-ad1.jpg Good Copy, Bad Copy - Are jargon-weary investors ditching Apple? https://www.dorisandbertie.com/goodcopybadcopy/2012/12/18/guest-post-lg’s-smart-advertising monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940836084-APJ9U600O1ISG6VBKUFP/lg_ad.jpg Good Copy, Bad Copy - Guest post: LG’s smart advertising lg_ad https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620309805284-KY460FSKW7PI50YUOXED/School-ad1.jpg Good Copy, Bad Copy - Guest post: LG’s smart advertising https://www.dorisandbertie.com/goodcopybadcopy/2012/12/10/how-self-important-corp-speak-could-lose-you-sales monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940835741-D4LL3TELAGJSHUS9MHT0/Van1.jpg Good Copy, Bad Copy - How self-important corp-speak could lose you sales Van1 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940835845-WURMYYKAABX05FZICPD2/Van2.jpg Good Copy, Bad Copy - How self-important corp-speak could lose you sales Van2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620309866400-R5SRNRS7A92QRUWYVBP1/School-ad1.jpg Good Copy, Bad Copy - How self-important corp-speak could lose you sales https://www.dorisandbertie.com/goodcopybadcopy/2012/11/30/dont-use-that-tone-of-voice-with-me monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940833657-9M549V0JXEKGY4J1MHJ7/Itsu_11.jpg Good Copy, Bad Copy - Don't use that tone of voice with me! Itsu_1 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940833749-0I0VREQ9WDSTBY1H0AAO/Itsu_2.jpg Good Copy, Bad Copy - Don't use that tone of voice with me! Itsu_2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940834154-82WJP6S7JKKCONWQRQBX/Itsu_3.jpg Good Copy, Bad Copy - Don't use that tone of voice with me! Itsu_3 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940834365-WZVXGP47BZ1BA2300UDR/Itsu_copy.jpg Good Copy, Bad Copy - Don't use that tone of voice with me! Itsu_copy https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620310066460-3UY9RSCSHG1J731POS3F/School-ad1.jpg Good Copy, Bad Copy - Don't use that tone of voice with me! https://www.dorisandbertie.com/goodcopybadcopy/2012/11/19/who-wrote-this-pompously-ponderous-prose monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940835637-2W88IMVZICRYOCHKTI06/flabbyPHD.jpg Good Copy, Bad Copy - Who wrote this pompously ponderous prose? flabbyPHD https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940834619-GGNC8OM618GVWZGY8M26/PHD_highgunningfox.jpg Good Copy, Bad Copy - Who wrote this pompously ponderous prose? PHD_highgunningfox https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940835622-XC9EBUWO8B3E1CD9HET3/leanPHD.jpg Good Copy, Bad Copy - Who wrote this pompously ponderous prose? leanPHD https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940834851-67CLRU135G882K81CEDW/PHD_lowgunningfog.jpg Good Copy, Bad Copy - Who wrote this pompously ponderous prose? PHD_lowgunningfog https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620310136144-G6DR6S75DA0FXAUGZCH5/School-ad1.jpg Good Copy, Bad Copy - Who wrote this pompously ponderous prose? https://www.dorisandbertie.com/goodcopybadcopy/2012/11/12/windows-8-how-not-to-sell-it-to-me monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311152547-1O4PQJH8AJPKDKW67SMD/School-ad1.jpg Good Copy, Bad Copy - Windows 8: how not to sell it to me https://www.dorisandbertie.com/goodcopybadcopy/2012/10/30/discover-the-ultimate-cliche-experience monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940833185-MJHYDPQ46YLHSSKDZ26U/gandt.jpg Good Copy, Bad Copy - Discover the ultimate cliché experience! gandt https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311207042-34Z1BO9WTCO39B9U50KX/School-ad1.jpg Good Copy, Bad Copy - Discover the ultimate cliché experience! https://www.dorisandbertie.com/goodcopybadcopy/2012/10/23/now-here’s-how-you-write-an-apology… monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311256260-QM53TLTHPS0DL75YAOEM/School-ad1.jpg Good Copy, Bad Copy - Now here’s how you write an apology… https://www.dorisandbertie.com/goodcopybadcopy/2012/10/17/heres-whats-wrong-with-internal-comms-and-the-simple-thing-you-can-do-about-it monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311297703-HC7VS8TNG5LNMMLDZLNH/School-ad1.jpg Good Copy, Bad Copy - Here's what's wrong with internal comms - and the simple thing you can do about it https://www.dorisandbertie.com/goodcopybadcopy/2012/10/11/36-tips-for-lean-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311347128-4LYHDYE2S0JXB09AIBNN/School-ad1.jpg Good Copy, Bad Copy - 36 tips for lean writing https://www.dorisandbertie.com/goodcopybadcopy/2012/10/09/three-free-tools-for-better-business-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940830964-YQPIA1IJ25JZRURQB3FU/businesswriting1.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting1 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940831051-RRYBPVAL46HVMR1G9TDZ/businesswriting2.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940831723-AEI3PKZI4806J05AT1M4/businesswriting3.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting3 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940831705-VVJIBQZW1Y1LQ9TEXVIV/businesswriting4.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting4 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940831766-F2736O2N5UDB3UYZW0PV/businesswriting5.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting5 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940832464-A7CXKBCXTAEZP96VRKA1/businesswriting6.jpg Good Copy, Bad Copy - Three free tools for better business writing businesswriting6 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311412061-NBF41P0YXTEN3B6CEH88/School-ad1.jpg Good Copy, Bad Copy - Three free tools for better business writing https://www.dorisandbertie.com/goodcopybadcopy/2012/10/02/we’re-sorry-we’re-sorry monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311474769-XDRZE7JW5L2GR2WKG7P8/School-ad1.jpg Good Copy, Bad Copy - We’re sorry we’re sorry https://www.dorisandbertie.com/goodcopybadcopy/2012/09/28/editor-required monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311526362-S9JGO9WA7FK761G2KWAS/School-ad1.jpg Good Copy, Bad Copy - Editor required! https://www.dorisandbertie.com/goodcopybadcopy/2012/09/25/jjb-sports-were-investors-put-off-by-their-bad-business-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311628142-7LH6DUPQEBLMQSQK0T9O/School-ad1.jpg Good Copy, Bad Copy - JJB Sports: were investors put off by their bad business writing? https://www.dorisandbertie.com/goodcopybadcopy/2012/09/18/lessons-in-powerful-writing-from-a-lawyer-of-all-people monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940830895-ADND5KQZNFYW3XCOT2X4/LessonsJudge.jpg Good Copy, Bad Copy - Lessons in powerful writing (from a lawyer, of all people!) Writing lessons from a judge of all people https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940832751-076LIG5MJ285PQ8S8BBV/denninggunningfog.jpg Good Copy, Bad Copy - Lessons in powerful writing (from a lawyer, of all people!) denninggunningfog https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940832950-SV59S77M6969SYEMQCS1/kodak_gunning_fog.jpg Good Copy, Bad Copy - Lessons in powerful writing (from a lawyer, of all people!) kodak_gunning_fog https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311675399-6PW1163YOT2PLNSMEOI8/School-ad1.jpg Good Copy, Bad Copy - Lessons in powerful writing (from a lawyer, of all people!) https://www.dorisandbertie.com/goodcopybadcopy/2012/09/13/euphemism-alert-“active-waist” monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311741668-R7WYUDYCWBK9OE227VTP/School-ad1.jpg Good Copy, Bad Copy - Euphemism alert: “active waist” https://www.dorisandbertie.com/goodcopybadcopy/2012/08/30/euphemism-alert-“custody-suite” monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311794464-PHZFI9U8HM9BRDH8T9EM/School-ad1.jpg Good Copy, Bad Copy - Euphemism alert: “custody suite” https://www.dorisandbertie.com/goodcopybadcopy/2012/05/14/beware-this-word-unprecedented monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311834310-3V9T0XEMMNHQXZXQNPR0/School-ad1.jpg Good Copy, Bad Copy - Beware this word "unprecedented" https://www.dorisandbertie.com/goodcopybadcopy/2012/05/10/clinton-cards-proof-that-bad-writing-is-a-sign-of-a-bad-business monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940829256-GPOBF0J12F42YIOVS8UN/darcy1.jpg Good Copy, Bad Copy - Clinton Cards: proof that bad writing is a sign of a bad business? darcy https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940830265-VR565GDXIKP6QVEXJYL1/darcybyclare1.jpg Good Copy, Bad Copy - Clinton Cards: proof that bad writing is a sign of a bad business? darcybyclare https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311875950-DFM1ITHBAHNLPOFHOXCR/School-ad1.jpg Good Copy, Bad Copy - Clinton Cards: proof that bad writing is a sign of a bad business? https://www.dorisandbertie.com/goodcopybadcopy/2012/05/08/five-churchillian-tips-for-writing-like-a-leader monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940828358-VBBAY8K2KB2O9OTU65JM/Churchill.jpg Good Copy, Bad Copy - Five Churchillian tips to help you write like a leader Churchill's hat and cigar https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940828583-QX6HB1XD2GJR8RIY4Y22/churchillgunningfog.jpg Good Copy, Bad Copy - Five Churchillian tips to help you write like a leader churchillgunningfog https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940831082-TXC9OUMAOVWKLN62N2FX/kodak_gunning_fog1.jpg Good Copy, Bad Copy - Five Churchillian tips to help you write like a leader kodak_gunning_fog https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311937938-DFGE1OHQYOENFR54OAO2/School-ad1.jpg Good Copy, Bad Copy - Five Churchillian tips to help you write like a leader https://www.dorisandbertie.com/goodcopybadcopy/2012/04/30/a-cliche-as-individual-as-you-are monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940825971-XCXZNZ827FLAG419W9QE/asindividualasyouare3.jpg Good Copy, Bad Copy - A cliché as individual as you are asindividualasyouare https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940828000-K8PC26Y0JZ32EOL22JQM/sony1.jpg Good Copy, Bad Copy - A cliché as individual as you are sony https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940827500-C65VLTR9MYMELPZM4EJ5/frontdoor1.jpg Good Copy, Bad Copy - A cliché as individual as you are frontdoor https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940826729-O3DEOBI54IZ8BWBS6AER/fridges1.jpg Good Copy, Bad Copy - A cliché as individual as you are fridges https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940827759-C35WDHTQJRK20R4M5QVL/solutions1.jpg Good Copy, Bad Copy - A cliché as individual as you are solutions https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940827498-MOQAGTJYVBYG5FTDG95I/portrait1.jpg Good Copy, Bad Copy - A cliché as individual as you are portrait https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940828302-U7OUWAMRY4DDJOA75OAY/supplychain2.jpg Good Copy, Bad Copy - A cliché as individual as you are supplychain https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940826364-8IZT314GZVIKYUREHBCN/dermaviduals2.jpg Good Copy, Bad Copy - A cliché as individual as you are dermaviduals https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620311992019-1ATH7Y7ANI71FBEK5QP7/School-ad1.jpg Good Copy, Bad Copy - A cliché as individual as you are https://www.dorisandbertie.com/goodcopybadcopy/2012/04/24/five-essential-questions-to-ask-before-you-even-start-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940826462-G2IACDSU3ZYV00WW1PXQ/foggy-read-e1439483333762.jpg Good Copy, Bad Copy - Five essential questions to ask before you even start writing The five questions you must ask before you even start writing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312041865-N1MMUF05EI9U8N5BKY1L/School-ad1.jpg Good Copy, Bad Copy - Five essential questions to ask before you even start writing https://www.dorisandbertie.com/goodcopybadcopy/2012/04/10/25-super-quick-business-writing-tips-and-a-link-to-100-more monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312098156-7EO38PUYAT9JXAZCJ4UD/School-ad1.jpg Good Copy, Bad Copy - 25 quick business writing tips (and a link to 100 more) https://www.dorisandbertie.com/goodcopybadcopy/2012/03/05/three-quick-tips-for-writing-a-totally-pointless-press-release monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312149528-MVX0CBTQPKPLTKD1B3SK/School-ad1.jpg Good Copy, Bad Copy - Three quick tips for writing a totally pointless press release https://www.dorisandbertie.com/goodcopybadcopy/2012/02/29/the-punctuation-mistake-you-never-knew-you-were-making monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940825222-IQ137MHPN1GSGOUS5CE1/photo_DustinLee.jpg Good Copy, Bad Copy - The punctuation mistake you never knew you were making The most common punctuation mistake https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312193205-DJQ871R2CEEY6VIZOBCG/School-ad1.jpg Good Copy, Bad Copy - The punctuation mistake you never knew you were making https://www.dorisandbertie.com/goodcopybadcopy/2012/02/22/business-writers-show-dont-tell monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312240023-3JP92YX417QBXY8VIBEV/School-ad1.jpg Good Copy, Bad Copy - Business writers: show, don't tell https://www.dorisandbertie.com/goodcopybadcopy/2012/02/13/fight-on-the-beaches monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312286777-U8A3NPMU6003HY6OMVB6/School-ad1.jpg Good Copy, Bad Copy - Fight on the beaches! https://www.dorisandbertie.com/goodcopybadcopy/2012/01/16/write-with-a-knife-for-more-powerful-prose monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620312332805-7GYVJWXOG6KLCT241NPK/School-ad1.jpg Good Copy, Bad Copy - Write with a knife for more powerful prose https://www.dorisandbertie.com/goodcopybadcopy/2011/11/01/how-to-master-the-peculiarly-english-art-of-the-polite-command monthly 0.5 2022-01-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940825479-WM04JGUE25PQ0MXTVTJN/PoliteCommand.jpg Good Copy, Bad Copy - How to master the peculiarly English art of the polite command Polite English is very confusing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620895775787-DH9LB3PVV5T23IWJZ0UB/School-ad1.jpg Good Copy, Bad Copy - How to master the peculiarly English art of the polite command - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/10/11/another-25-quick-business-writing-tips monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620895987293-F7G8G95K1878AYK4S58J/School-ad1.jpg Good Copy, Bad Copy - Another 25 quick business writing tips - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/09/21/writing-for-the-wrong-audience monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940824994-PYH1DDQPIHK8V28SSJ8X/Heritage.jpg Good Copy, Bad Copy - Writing for the wrong audience Zero Harm https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940825064-447CCS2H9BSH7740WK1R/list.jpg Good Copy, Bad Copy - Writing for the wrong audience List https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940824697-5XE3USV5TDKH73544Y3Z/Creation.jpg Good Copy, Bad Copy - Writing for the wrong audience Creation https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896143742-ZW8KFA0815BI3S2A38B8/School-ad1.jpg Good Copy, Bad Copy - Writing for the wrong audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/07/06/evasiveness-the-number-one-corporate-value monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896239951-EIL5TC4PEN5SUO6WYNU9/School-ad1.jpg Good Copy, Bad Copy - Evasiveness: the number-one corporate value - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/07/04/communicating-bad-news-dos-and-donts monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940824375-QQRG9MDHFMKSGFRMNJMU/unsplash_5244808e6b835_1.jpg Good Copy, Bad Copy - Communicating bad news - some dos and don'ts Communicating bad news https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896337210-VHR5X481NDBT2KSZFL6U/School-ad1.jpg Good Copy, Bad Copy - Communicating bad news - some dos and don'ts - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/30/story-first-strategy-second monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896395477-2BLBY7U4IXR5KTNIRDMM/School-ad1.jpg Good Copy, Bad Copy - Story first, strategy second - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/28/does-your-writing-pass-the-mum-test monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940821965-DO2JCN7RGSYIYIC6ITD8/mum_1.jpg Good Copy, Bad Copy - Does your writing pass the "mum" test? mum_1 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940822354-YYMXOM79AVI6PYOMTGBO/mum_2.jpg Good Copy, Bad Copy - Does your writing pass the "mum" test? mum_2 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896460284-C0LB2IBI6164IXSO320N/School-ad1.jpg Good Copy, Bad Copy - Does your writing pass the "mum" test? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/21/more-super-quick-tips-for-better-business-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896502080-SAKHGW48KUVPMGHXYXY5/School-ad1.jpg Good Copy, Bad Copy - More super-quick tips for better business writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/14/business-writers-heres-why-you-really-need-to-master-the-parts-of-speech monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940822561-FLCXKOPSU5LJW2G5LS89/nouns.jpg Good Copy, Bad Copy - Business writers, here's why you really need to master the parts of speech nouns https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940824012-CCQO6Z5CQGDFRRSFU4B4/verbs.jpg Good Copy, Bad Copy - Business writers, here's why you really need to master the parts of speech verbs https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940822139-8LW8RAS0SWGOY0YURCQ9/adjectives.jpg Good Copy, Bad Copy - Business writers, here's why you really need to master the parts of speech adjectives https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940824298-QYTEU7ZU6JX0I6U9ALL5/you.jpg Good Copy, Bad Copy - Business writers, here's why you really need to master the parts of speech you https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896566505-S4ZH3IARS9OSL4WC908D/School-ad1.jpg Good Copy, Bad Copy - Business writers, here's why you really need to master the parts of speech - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/08/ethically-dubious-business-thats-no-reason-not-to-talk-about-your-corporate-values monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896625697-QGM0SCAFGONUQMNKAVZ4/School-ad1.jpg Good Copy, Bad Copy - Ethically dubious business? That's no reason not to talk about your corporate values - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/06/02/how-to-use-readability-score monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940821684-NW2RG255UFDI244AFT9S/Readable.jpg Good Copy, Bad Copy - Word's readability score – How to use it to make good writing great Photo by Russ Hendricks. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940823747-XBI92LL2841KPYG6RT0G/readability_before.jpg Good Copy, Bad Copy - Word's readability score – How to use it to make good writing great readability_before https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940823411-080W9YCS861UYRFPTMDB/readability_after.jpg Good Copy, Bad Copy - Word's readability score – How to use it to make good writing great Readability score after editing https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896672274-1KSFUZ06SZ0SE8UCDAQ3/School-ad1.jpg Good Copy, Bad Copy - Word's readability score – How to use it to make good writing great - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/05/27/exciting-news monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620896800407-F5OJAL7REG29ZB7MTH92/School-ad1.jpg Good Copy, Bad Copy - Exciting news! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/05/25/how-not-to-write-your-companys-core-values monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620898038088-E3XX00QCK8KN6O1SLBNF/School-ad1.jpg Good Copy, Bad Copy - How (not) to write your company's core values - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/04/14/another-25-super-speedy-tips-for-better-business-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620898682662-OE94FZPR08I3VQLLMPU3/School-ad1.jpg Good Copy, Bad Copy - Another 25 super-speedy tips for better business writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/03/16/25-super-quick-tips-for-better-business-writing monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899221081-ABQE2IFTELY3YS690UO3/School-ad1.jpg Good Copy, Bad Copy - 25 super-quick tips for better business writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/03/10/twelve-more-words-to-ban-from-your-workplace monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899277776-RYUMWLSVRYF9KY7JQTXO/School-ad1.jpg Good Copy, Bad Copy - Twelve more words to ban from your workplace - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/03/03/guest-post-corp-speak-down-under monthly 0.5 2021-09-30 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899321247-6MUA3CVTFGBZW0P3PY4Z/School-ad1.jpg Good Copy, Bad Copy - Guest post: Corp speak down under - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/25/how-to-write-a-headline-that-guarantees-nobody-will-read-your-story monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899359165-N5DMZECD35ATRYQ4XK8D/School-ad1.jpg Good Copy, Bad Copy - How to write a headline that guarantees nobody will read your story - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/22/twelve-things-my-flute-teacher-taught-me-about-writing monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899418810-OQ1X1W7N3NCVL59UWQNB/School-ad1.jpg Good Copy, Bad Copy - Twelve things my flute teacher taught me about writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/17/why-you-need-to-write-for-the-guy-who-stole-the-chickens monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899618127-TPXSJ8XBK4VSYV3OAMTP/School-ad1.jpg Good Copy, Bad Copy - Why you need to write for the guy who stole the chickens - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/15/speak-english-why-don’t-you monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899707321-ZAFUCGQE7A19PXOO8GLE/School-ad1.jpg Good Copy, Bad Copy - Speak English, why don’t you? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/10/were-driving-and-delivering-efficiencies-except-when-it-comes-to-writing monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899769868-7NIPG5891PADGFK8TUK0/School-ad1.jpg Good Copy, Bad Copy - We're driving and delivering efficiencies - except when it comes to writing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/08/ditch-this-terrible-corpspeak monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899847045-JGDUK2L7Z3S23H3P6346/School-ad1.jpg Good Copy, Bad Copy - Ditch this terrible corpspeak! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/02/01/five-business-writing-tips-from-a-best-selling-author monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620899974591-8WJDL3RJNW00NYF4AGDV/School-ad1.jpg Good Copy, Bad Copy - Five business writing tips from a best-selling author - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/01/28/six-more-sneaky-ways-to-make-them-write-it-your-way monthly 0.5 2021-09-23 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900024274-JXWMMEIH1GYE9HJLPYKE/School-ad1.jpg Good Copy, Bad Copy - Six more sneaky ways to make them write it your way - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2011/01/26/ten-ways-to-stop-that-verbose-exec-from-mangling-your-copy monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900066792-YCUDVT3RRD9IOC43SVV1/School-ad1.jpg Good Copy, Bad Copy - Ten ways to stop that verbose exec from mangling your copy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/10/07/fedspeak-otherwise-known-as-purposeful-obfuscation monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900284834-WVMP5Z96AYA2VEZ7P0D0/School-ad1.jpg Good Copy, Bad Copy - Fedspeak, otherwise known as "purposeful obfuscation" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/07/23/gobbledygook-of-the-week-2 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900328071-6R6JFKI4HGDFZ5FJ3F4E/School-ad1.jpg Good Copy, Bad Copy - Gobbledygook of the week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/07/12/gobbledygook-of-the-week monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900377441-RI0DNAZIKPSUKPZNEAXR/School-ad1.jpg Good Copy, Bad Copy - Gobbledygook of the week - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/06/30/audience-awareness-fail monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900420705-M0PZTVRCWY5BT0WWMWB9/School-ad1.jpg Good Copy, Bad Copy - Audience awareness - FAIL!! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/06/21/who-do-you-think-you’re-talking-to monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900472600-JLBQZDFIQ093NVRF2MOC/School-ad1.jpg Good Copy, Bad Copy - Who do you think you’re talking to? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/06/01/confused-i-am-now monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549972974766-9OQGJXZLLQSZ9YHKJ2OH/confused.jpg Good Copy, Bad Copy - Confused? I am now! https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900523075-EIMN0J2N63PAGXOJ7N5N/School-ad1.jpg Good Copy, Bad Copy - Confused? I am now! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/05/14/now-even-your-cleaner-is-using-corpspeak monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549973153077-7TLPIFRINKD50KC20RRH/spraywipe1.jpg Good Copy, Bad Copy - Now, even your cleaner is using corpspeak https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900565856-R8HNYLRWFXEDAUJYL539/School-ad1.jpg Good Copy, Bad Copy - Now, even your cleaner is using corpspeak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/05/11/how-committed-are-you monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900611101-QM8B2USAIOYKO3MROLB1/School-ad1.jpg Good Copy, Bad Copy - How committed are you? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/04/19/wanted-senior-solutions-designer monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900666560-TGR72L8TJCCX1VI97O9V/School-ad1.jpg Good Copy, Bad Copy - Wanted: Senior Solutions Designer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/04/14/exclusive-to-all-readers-the-ultimate-list-of-iconic-marketing-hyperboles monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900717504-TFLEPUAMFQCHB4ZK049Z/School-ad1.jpg Good Copy, Bad Copy - Exclusive to all readers: the ultimate list of iconic marketing hyperboles! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/04/12/keep-your-turnkey-away-from-my-touch-points monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900756560-2Z3N066V3AO77VG4X23T/School-ad1.jpg Good Copy, Bad Copy - Keep your turnkey away from my touch points! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/02/03/corpspeak-alert-solutions-still-going-strong monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549983986258-6E4T2T9MR6B7GK2CQFV7/regus1.jpg Good Copy, Bad Copy - Corpspeak alert: "Solutions" still going strong https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549984018652-39IU6CS7GOTGLDM4RXYZ/accessscreenshot1.jpg Good Copy, Bad Copy - Corpspeak alert: "Solutions" still going strong https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549984092304-WZX40NBKTNQLOL8VPYQQ/libertyscreenshot1.jpg Good Copy, Bad Copy - Corpspeak alert: "Solutions" still going strong https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900802139-POBAQVMWH69UVHL5VT3E/School-ad1.jpg Good Copy, Bad Copy - Corpspeak alert: "Solutions" still going strong - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/01/27/marketing-segmentation-how-not-to-do-it monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549984323427-LJXBV96RC1F3RI44R51I/celeb_body.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549984357064-1DFE9F23XM58I6DDOZF4/celeb_back.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549985752818-KYAVD2RHED5LFD7M34ZP/oldie_cover.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549985792670-83YPJWPGNVFLI5B837IS/oldie_inside1.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549985813873-OQIP3HLVE15PCL3NWOJP/oldie_inside2.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900856256-KYLBEUR70QD9C47SZLHH/School-ad1.jpg Good Copy, Bad Copy - Marketing segmentation: how not to do it - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2010/01/22/can-you-deliver-innovative-innovation monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620900919503-CDCMJN2CS82RUMJB34MG/School-ad1.jpg Good Copy, Bad Copy - Can you deliver innovative innovation? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/12/20/scenes-from-corporate-life-holiday-special monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987222296-JAAS0A0AATXTJ62PR674/Diversity1.jpg Good Copy, Bad Copy - Scenes from corporate life holiday special! https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620902847562-10LVU3KJNXAS2IFF7VJK/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life holiday special! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/12/15/this-is-a-colleague-announcement monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620902916195-VP614YBBQKRW1ZAAD580/School-ad1.jpg Good Copy, Bad Copy - This is a colleague announcement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/12/11/scenes-from-corporate-life-17 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987500842-XVYR9JVV7FRALYOXODVJ/Comms.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620902964244-4SRN3J6SHEEJGZV4RPCN/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/12/03/scenes-from-corporate-life-16 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987607680-AU2B7PJSOF9W314ITTOE/merit.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903013804-BPRDTQRA5KK12HTSLRQ3/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/11/20/scenes-from-corporate-life-15 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987733233-7VCCFGT9PZB32WFB3YGC/inspire1.jpg Good Copy, Bad Copy - Scenes from corporate life With thanks to Carol Schiller. Truth is funnier than fiction . . . https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903059593-RWWWYGN6PS8GM61FYFKW/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/11/13/scenes-from-corporate-life-14 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987861542-ZGLI206XCI2V9UZVXL6Z/consult.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903124198-7QTSCPTO01SGL1HCMRO2/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/11/06/scenes-from-corporate-life-13 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549987937333-JKX6NC4OWA4GYH71WF1O/Houston.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903171740-V01OZ2C9KRAD3SWANC7T/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/10/30/scenes-from-corporate-life-12 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549988045817-IOMLE1B6T012U1VPGDFI/Growth.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903220441-6TY1JLY4VH2T2VOO8EZ5/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/10/23/scenes-from-corporate-life-11 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549988118835-AIOL114F3E7VASMWN2SB/image-asset.jpeg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903281659-BOJD51OA3KW4D6GK8ZOG/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/10/16/scenes-from-corporate-life-10 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549988184059-DLEIX7UY7UF0VRGB53KD/Stakeholders.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620903342112-P1Y6R2V3F4PKOQYTU9HK/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/10/09/scenes-from-corporate-life-9 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549988258382-0DH11MGLUYA09VMPUONS/Values2.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620911801307-9O37KTXPBVBTHJKNHCO9/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/10/02/scenes-from-corporate-life-8 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549989444687-36CTLN8JACHLG890PVJB/Marketing.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620911858032-2A8DI8UIR48PD0RVQCFJ/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/25/scenes-from-corporate-life-7 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549989568133-R8MPKVEIBZN6B8Y43WKP/Driving.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620911937336-WR63V6EI5LH04OVAXVU9/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/18/scenes-from-corporate-life-6 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549989630916-YB25BCMI7DSTAW1TYU37/CSR.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620912043554-7PFW7YYRDTV40LVHOE24/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/16/harvard-where-managers-learn-to-speak-like-that monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620912123382-FWZ9GJE8I62NJJ8DW3RF/School-ad1.jpg Good Copy, Bad Copy - Harvard: where managers learn to speak like that - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/11/what-are-your-personal-oxymorons-yeah-yeah-oxymora-for-you-pedants-out-there monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620912201316-P0E827K1R0V96HIG0ZKM/School-ad1.jpg Good Copy, Bad Copy - What are your personal oxymorons? (Yeah, yeah, "oxymora" for you pedants out there) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/10/introducing-the-edible-typo monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620912282173-91TW6F1OSQH2Z2RCZENU/School-ad1.jpg Good Copy, Bad Copy - Introducing the edible typo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/08/punctuation-why-do-we-need-it-anyway monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914569189-PUAA00KFJZA2V684YEWG/School-ad1.jpg Good Copy, Bad Copy - Punctuation: why do we need it anyway? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/04/scenes-from-corporate-life-5 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549990908192-OGNRQ4W1XLH1F1XRLAHI/strategy.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914621334-2PU26NNF6G4JYSU81CAZ/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/09/02/another-30-words-and-phrases-you-should-stop-using-right-now monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914674664-IDTS9YK0MJD9U0PZEWWC/School-ad1.jpg Good Copy, Bad Copy - Another 30 words and phrases you should stop using right now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/27/scenes-from-corporate-life-4 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549991158366-D6EXJORU8STGDZNEDKEB/meetings.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914713095-KDXEZZPMD27LJ22KD1H1/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/20/scenes-from-corporate-life-3 monthly 0.5 2021-09-16 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549991250276-HJBWELCL0EWOFSXW2SFS/Performance.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914751525-75XLTHYF98GGVEA9N9J2/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/18/five-books-you-should-own-if-you-want-to-be-a-better-business-writer-and-not-a-strunk-white-or-eats-shoots-leaves-among-them monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914796335-BUU3Q6YGPTL20KR5097J/School-ad1.jpg Good Copy, Bad Copy - Five books you should own if you want to be a better business writer (and not a Strunk & White or Eats, Shoots & Leaves among them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/14/scenes-from-corporate-life-2 monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1549991417575-XI1853ETDUHB59ZQRQPE/motivation1.jpg Good Copy, Bad Copy - Scenes from corporate life https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914847504-MPEVMDIWEJEQOYP9YQ8U/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/12/words-that-should-be-banned-talent monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914912965-UG8SU5RCYXBESF00UXSO/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: Talent - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/10/too-much-talking-and-not-enough-listening monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620914961458-G105NQR3W3OT7MVUZ4CX/School-ad1.jpg Good Copy, Bad Copy - Too much talking and not enough listening - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/07/scenes-from-corporate-life monthly 0.5 2022-02-10 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1623668646246-TV85QXXKS7R1DU9JMB1G/rightsizing.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915018132-5ZXNDYQOJF1JWIC8HD47/School-ad1.jpg Good Copy, Bad Copy - Scenes from corporate life - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/05/to-click-here-or-not-to-click-here-that-is-the-seo-question monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915070656-M1IQPVR7VH6E52VEV647/School-ad1.jpg Good Copy, Bad Copy - To Click Here, or Not to Click Here: That Is the SEO Question. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/08/03/why-your-employees-arent-exactly-delighted-by-the-idea-of-customer-delight monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915124124-N750HGYGLN254EBGRKOF/School-ad1.jpg Good Copy, Bad Copy - Why your employees aren't exactly delighted by the idea of "customer delight" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/30/why-youll-never-find-a-hedge-fund-called-bob monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915180108-5NEI2L4IYONK758M79SP/School-ad1.jpg Good Copy, Bad Copy - Why you'll never find a hedge fund called Bob - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/28/how-not-to-write-a-job-advert monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915230298-BADWDKL6IMM5STPH8XAA/School-ad1.jpg Good Copy, Bad Copy - How not to write a job advert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/24/thirty-words-you-need-to-stop-using-today monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915272473-7XJ5I8VQW7USXJ9X1JTL/School-ad1.jpg Good Copy, Bad Copy - Thirty words and phrases you need to stop using today - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/23/the-big-cliche monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915323976-Z9OKCSTQ0TWPM13FVULQ/School-ad1.jpg Good Copy, Bad Copy - The Big Cliché - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/22/strapline-cliches-to-avoid-3-working-together monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915362911-EO8YOLSWBC28J768VDW4/School-ad1.jpg Good Copy, Bad Copy - Strapline clichés to avoid #3: "working together" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/17/strapline-cliches-to-avoid-2-any-strapline-that-includes-the-word-“passion”-but-especially-if-it’s-combined-with-“excellence” monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915411577-NJ7J7I7H2RVHJ11LWQJJ/School-ad1.jpg Good Copy, Bad Copy - Strapline clichés to avoid #2: any strapline that includes the word “passion” (but especially if it’s combined with “excellence”) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/15/strapline-cliches-to-avoid-the-alliterative-triplet monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915450702-GQHOBTJZA6A18G8UI1JE/School-ad1.jpg Good Copy, Bad Copy - Strapline clichés to avoid: the alliterative triplet - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/13/how-to-answer-the-dreaded-question-“so-tell-me-what-do-you-do” monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915495098-IQEZWWXRNY4CUKEK9OJC/School-ad1.jpg Good Copy, Bad Copy - How to answer the dreaded question: “So tell me, what do you do?” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/09/words-that-should-be-banned-hydration monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915550497-2XAYOALS75GEJ9PGFK05/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: hydration - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/07/07/good-copy-alert monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915591671-MO8QHZY18K5BFO1A9D7O/School-ad1.jpg Good Copy, Bad Copy - Good copy alert! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/06/15/“roles”-versus-“jobs”-or-how-the-economic-crisis-has-exposed-an-insidious-corporate-euphemism monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915636504-WT7DYVYXZ4XXGVWZ7GZR/School-ad1.jpg Good Copy, Bad Copy - “Roles” versus “jobs”, or how the economic crisis has exposed an insidious corporate euphemism - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/06/12/comma-splice-spot-and-cure monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1548940812373-52BENDVY29LWCJVO0AVH/commaSplice.jpg Good Copy, Bad Copy - The Comma Splice: How to Spot It and Cure It The Comma Splice: Cut it out! https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915672473-K9SQPPH5HMTALM6CC0B3/School-ad1.jpg Good Copy, Bad Copy - The Comma Splice: How to Spot It and Cure It - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/06/02/job-titles-hyphens-and-inflationary-language monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915798098-AG5XNJRR7UBJ35UNV23F/School-ad1.jpg Good Copy, Bad Copy - Job titles, hyphens and inflationary language - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/06/01/strapline-competition-we-have-a-winner monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915836987-KED87MJSSZSVKPERHBJ0/School-ad1.jpg Good Copy, Bad Copy - Strapline competition - we have a winner! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/29/advertising-taglines-–-can-you-guess-the-brands monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915874244-G0DMMDQNQA8L2DQJQR8A/School-ad1.jpg Good Copy, Bad Copy - Advertising taglines – can you guess the brands? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/28/twelve-ways-my-phd-prepared-me-for-blogging monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915913603-DRNWRXPI1YF66YP95UID/School-ad1.jpg Good Copy, Bad Copy - Twelve ways my PhD prepared me for blogging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/20/grammar-brush-up-rules-for-indicating-possession-with-an-apostrophe monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1617964651049-UY8LK76UH4IW4P3PQ7BP/sciencemuseumweb1.jpg Good Copy, Bad Copy - Grammar brush-up: Rules for indicating possession with an apostrophe https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1617964728517-RIU5ESJBGP4E2W0W7K0A/sciencemuseumweb2.jpg Good Copy, Bad Copy - Grammar brush-up: Rules for indicating possession with an apostrophe https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620915985578-6WNB2QKHUFQT3O9V5S7G/School-ad1.jpg Good Copy, Bad Copy - Grammar brush-up: Rules for indicating possession with an apostrophe - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/18/gender-versus-sex-–-why-you-should-observe-the-difference monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916030952-I6RKENT9J32PZBU5LLYK/School-ad1.jpg Good Copy, Bad Copy - Gender versus sex – why you should observe the difference - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/14/want-to-be-a-leader-ditch-that-framework-and-roadmap monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916089629-3AAVJYSYTH4344ESPRU6/School-ad1.jpg Good Copy, Bad Copy - Want to be a leader? Ditch that framework and roadmap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/13/advise-and-revert-two-words-to-avoid-in-your-emails monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916144072-CV5F594WM1P2O6LGTESO/School-ad1.jpg Good Copy, Bad Copy - "Advise" and "revert": two words to avoid in your emails - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/12/what-happens-when-your-designer-has-more-power-than-your-writer monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916190036-LGZXU4CKVA7O40PBCQAM/School-ad1.jpg Good Copy, Bad Copy - What happens when your designer has more power than your writer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/11/“around”-the-preposition-that-can-make-your-writing-sound-slippery-and-bureaucratic monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916243800-IW161E220FXC5DDWVRYN/School-ad1.jpg Good Copy, Bad Copy - “Around”: the preposition that can make your writing sound slippery and bureaucratic - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/08/and-the-answer-is monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916291418-XSIXFFMW9CYSYIWE52AW/School-ad1.jpg Good Copy, Bad Copy - And the answer is . . . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/07/spot-the-mistakes monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916338188-LISY7WE7A4W789SXLH7B/School-ad1.jpg Good Copy, Bad Copy - Spot the mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/05/whats-with-this-word-into monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916419362-NEW24JR57X4INGDC9Q8R/School-ad1.jpg Good Copy, Bad Copy - What's with this word "into"? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/05/01/eight-out-of-ten-theoretical-physicists-prefer-it monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916518065-IVW02FCQ12UVP8KVWW0S/School-ad1.jpg Good Copy, Bad Copy - Eight out of ten theoretical physicists prefer it! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/04/29/ask-a-stupid-question monthly 0.5 2021-09-02 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916570091-K9OK6K4E9F1ZDPTRYTUC/School-ad1.jpg Good Copy, Bad Copy - Ask a stupid question . . . - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/04/27/are-you-1000-committed monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916630542-5TNKMPHWPQF68RCSULAG/School-ad1.jpg Good Copy, Bad Copy - Are you 1,000% committed? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/04/06/words-that-should-be-banned-learning monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916700827-SC6P0MFV734QT8VFGCE5/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: Learning - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/02/09/st-thomas-hospital-or-st-thomass-hospital monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916782940-6CFDABQ4YANHMYU1I8K0/School-ad1.jpg Good Copy, Bad Copy - St Thomas' Hospital or St Thomas's Hospital? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/02/06/spelling-disaster monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916838368-C78FYC2YNGTC53GSKS7X/School-ad1.jpg Good Copy, Bad Copy - Spelling disaster? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/02/03/the-rules-you-follow-that-make-smart-people-think-less-of-you monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916889243-6TMS7G9HPLHEF3L7ZXN9/School-ad1.jpg Good Copy, Bad Copy - The rules you follow that make smart people think less of you - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2009/01/29/words-that-should-be-banned-facilitate monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620916949424-NPNOCWJ6APYBJ5HFR8HO/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: Facilitate - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/12/05/words-that-should-be-banned-impact monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620917014743-J0P42VQS3Y0ZZ4MGX5R6/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/12/01/a-bad-case-of-adjectivitis-at-ms monthly 0.5 2021-08-27 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1630063824031-9EQ6JSVZCKPV70G5ILCW/bluberries.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1630063901995-CWDJP26AHX6GE2N5UX2J/tomatoes.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1630063967161-ZIS2JLKM2RQ4C3P4Z6SB/cheese.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1630064023312-SK4MR73CGOPG3T1B1YYJ/Milk.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1630064201063-04HIFCW33D5UV0KUDE7X/coriander.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620917068605-X1I3PK07FNJGIC1Q3Q5P/School-ad1.jpg Good Copy, Bad Copy - A bad case of adjectivitis at M&S - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/11/28/words-that-should-be-banned-“boutique” monthly 0.5 2021-08-26 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620917166058-7I81WLEGBSSFAZOTDGR5/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: “Boutique” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/11/18/words-that-should-be-banned-decline monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620917196349-YE145FS6CMHC96K0199U/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned: Decline - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/11/13/seven-pernicious-euphemisms-of-the-current-financial-crisis monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918005597-FYBFCBC024NG8QMVCB1X/School-ad1.jpg Good Copy, Bad Copy - Seven pernicious euphemisms of the current financial crisis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/11/05/whats-missing monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918085823-XSFT1ZZLNU38JPHV5RTX/School-ad1.jpg Good Copy, Bad Copy - What's missing? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/11/03/and-a-negative-increase-is-what-exactly monthly 0.5 2021-07-29 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918128236-VDSU21J6D22O3GZ6DBFE/School-ad1.jpg Good Copy, Bad Copy - And a "negative increase" is what, exactly? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/31/why-you-should-write-for-grandmothers-and-martians monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918184564-S1CGCJLT79MMATFWAX3Z/School-ad1.jpg Good Copy, Bad Copy - Why you should write for grandmothers and Martians - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/30/seven-ways-connect-with-your-readers-by-writing-like-you-speak monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918229522-BYG9EZ56EPHUV59JE6RM/School-ad1.jpg Good Copy, Bad Copy - Seven ways to connect with your readers by writing like you speak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/24/words-that-should-be-banned-or-in-this-case-just-used-as-they-were-originally-intended-meritocracy monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918325859-9NKXL6ET8CFT1G4WYQTC/School-ad1.jpg Good Copy, Bad Copy - Words that should be banned (or in this case just used as they were originally intended): Meritocracy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/21/tautology-tuesday-cultural-arts monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918419380-GQTBDYZV60BQ9CE1F2UE/School-ad1.jpg Good Copy, Bad Copy - Tautology Tuesday: "Cultural arts" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/17/writing-for-your-boss-just-begin-with-dear-doris-and-bertie monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918472279-AI3L1JZLHEJLHBLECROZ/School-ad1.jpg Good Copy, Bad Copy - Writing for your boss? Just begin with "Dear Doris and Bertie" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/14/tautology-tuesday-“bespoke-and-customised-products” monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918544718-JXOU2I66RR0DA0PTJL3X/School-ad1.jpg Good Copy, Bad Copy - Tautology Tuesday: “Bespoke and customised products” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/07/tautology-tuesday-how-to-avoid-inflation-when-introducing-a-bulleted-list monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918593511-GWRNNIRKCIDC6VIY25X8/School-ad1.jpg Good Copy, Bad Copy - Tautology Tuesday: how to avoid inflation when introducing a bulleted list - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/10/03/if-it-is-possible-to-cut-a-word-out-always-cut-it-out monthly 0.5 2022-08-05 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918655232-YL7HV4HSJFBNZIHA0JUC/School-ad1.jpg Good Copy, Bad Copy - If it is possible to cut a word out, always cut it out - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/09/30/tautology-tuesday-working-in-partnership-together monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918712645-BU698907G5O1XU7RJJVI/School-ad1.jpg Good Copy, Bad Copy - Tautology Tuesday: "Working in partnership together" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/09/23/tautology-tuesday-world-wide-global-business monthly 0.5 2021-08-12 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918757316-JQRL2EH40Y14477R2EU1/School-ad1.jpg Good Copy, Bad Copy - Tautology Tuesday: "World-wide global business" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/09/22/in-praise-of-the-simple-word-said monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918846805-MBUQ9IM5SZCR01OVVQVV/School-ad1.jpg Good Copy, Bad Copy - In praise of the simple word "said" - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/09/19/how-not-to-quote-someone-in-an-article monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918904092-XA2CB39RNN9NEKC5EV26/School-ad1.jpg Good Copy, Bad Copy - How not to quote someone in an article - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/09/16/the-annoying-habit-that-makes-business-types-sound-desperate-and-untrustworthy monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620918959318-6S5I2HE6FMHCBGIMNOM2/School-ad1.jpg Good Copy, Bad Copy - The annoying habit that makes business types sound desperate and untrustworthy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/08/31/less-is-no-more monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919017992-J19S24DLDRZ6M53FWGEH/School-ad1.jpg Good Copy, Bad Copy - "Less" is no more - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/08/25/can’t-you-hear-can’t-you-hear-that-it-is-wrong-or-why-rhythm’s-not-just-for-poets monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919152466-7VAUO3V43R01T6WXVY0Y/School-ad1.jpg Good Copy, Bad Copy - Can’t you hear? Can’t you hear that it is wrong? (Or why rhythm’s not just for poets) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/08/20/real-verbs-or-how-not-to-write-like-a-bureaucrat monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919213031-XIYDIJMU5CBNZEJYJ3JB/School-ad1.jpg Good Copy, Bad Copy - Real verbs - or how not to write like a bureaucrat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/08/18/so-what-exactly-does-a-concept-shop-stock monthly 0.5 2021-05-20 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919286296-LO4471ZX25D6IF8IDUBP/School-ad1.jpg Good Copy, Bad Copy - So what exactly does a "concept shop" stock? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2008/08/14/why-you-should-steer-clear-of-leverage monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919335567-98D8B6JNX0ETLB30AYD1/School-ad1.jpg Good Copy, Bad Copy - Jargon: why you should steer clear of 'leverage' - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/11/15/strapped-for-ideas monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919396253-NS32MKWBW33ATFB5M6VQ/School-ad1.jpg Good Copy, Bad Copy - Strapped for ideas? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/11/13/ditch-your-communications-strategy-and-just-talk monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919497272-P1VZYVNUEN7B6OEK0P5K/School-ad1.jpg Good Copy, Bad Copy - Ditch your communications strategy and just talk - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/11/07/pitching-it-at-the-right-level monthly 0.5 2021-07-15 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919551501-IJE6DREDTCU0OPEU0W6T/School-ad1.jpg Good Copy, Bad Copy - Pitching it at the right level - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/11/06/dont-follow-the-crowd monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919598167-TQ041A6AJVXCNR1RUWWT/School-ad1.jpg Good Copy, Bad Copy - Don't follow the crowd - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/04/10/hard-to-stomach monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919643232-LAJF0TWGFJ2816VWAJ0S/School-ad1.jpg Good Copy, Bad Copy - Hard to stomach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.dorisandbertie.com/goodcopybadcopy/2007/02/26/whats-it-regarding monthly 0.5 2021-05-13 https://images.squarespace-cdn.com/content/v1/5c4ad5caaf2096b655c577b3/1620919686196-KY021VQF2DI1002NYW0D/School-ad1.jpg Good Copy, Bad Copy - What's it regarding? 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