How to write powerful headlines and avoid rookie headline pitfalls.
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In a recent survey, managers were asked to identify the biggest skills gap individuals face between college and the workplace.
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These extracts say the same thing but using a different sentence structure. Which one do you find easier to read?
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Here’s a way to dig even deeper into your reader’s psyche: empathy mapping.
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We all agree that business writing should be clear, concise and direct, right?
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A student recently asked me a question about writing to deadline
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A student recently asked me about writing business proposals that will be read by a variety of readers.
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Last week, a big pharma firm was ‘proud’ to reveal its vision statement for its new Antibiotic Business Unit.
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Someone recently asked me 'so what is a copywriter?'. One thing's for sure, being a copywriter is about way more than just writing.
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Audience analysis should be your first step in any copywriting job.
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It's amazing to see someone's writing transform after a few one-to-one sessions with a business writing coach.
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Google's latest achievement is of a whole different order.
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How to strike the balance between simplicity and sophistication.
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The ‘inverted pyramid’ is a tried and tested formula for giving your writing more impact.
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Writing an email and not sure where to start?
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I've put together a list of all the writing tools and resources I recommend to my students and the business people I coach (and that I use every day!)
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The executive summary is the most important part of any business report.
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Not being clear about why you're writing is a mistake business writers make all the time.
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Is it normal to write so slowly? How can I write more quickly?
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How do you convey a complex idea to a non-expert?
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